Product Development Lead
3 weeks ago
Key Responsibilities:
- Act as the product evangelist, constantly identifying opportunities via Voice-of-Customer and internal feedback from our sales team to improve the AV portfolio's performance in support of our business strategy.
- Track and analyze the product portfolio's performance and profitability versus the targets, inform key stakeholders, and identify actions needed to meet the goals.
- Create quarterly sales and profitability forecasts for the portfolio.
- Research, analyze and monitor the market for customer application needs, market trends, competitive threats and growth opportunities.
- Develops and manages the execution of a product roadmap.
- Provide guidance as product owner for Agile development whether internally or with 3rd parties.
- Create a clear, compelling business case for new product ideas including sales and profitability forecast.
- Develops product positioning to maximize competitive differentiation and customer value.
- Develop integrated go to market and introduction plans and schedules.
- Support needs of marketing, sales, and support including participating in tradeshows, product demonstrations and competitive analysis.
- Collaborate with marketing and sales to create marketing messages, product collateral (such as datasheets, white papers, and videos), customer-facing product roadmaps, TCO/ROI tools, etc.
- Provide product education to various internal and external stakeholders including sales, sales engineering and tech support.
- Plan, communicate and manage the process to retire products from the portfolio including customer transition plans or offerings.
- Stays current with technologies and trends, and anticipates demand by building relationships with vendors, industry analysts, and engineering.
Requirements:
- Self-motivated and driven with a results-driven attitude, market-oriented approach, and a curious mind.
- Skilled in the core areas of product management including customer applications and needs analysis, competitive analysis, market analysis, value-based pricing, product strategy, product roadmaps, product definition, product positioning, value propositions, and marketing/sales tools.
- Possesses solid business acumen to plan, monitor and analyze the product portfolio's business performance, pricing and profitability, and to proactively decide on actions to meet the targets.
- Ability to build strong internal and external relationships with multiple stakeholders and foster an environment of interaction, collaboration and commitment.
- Excellent written, verbal and listening communication with many diverse stakeholders.
- Skilled with setting priorities in a dynamic environment and staying focused on what matters most.
Education/Experience Requirements:
- Bachelor's degree in electronics engineering, computer science or a technical field (or equivalent technical experience).
- 5-8 years of product management experience or a combination of MBA degree and product management, marketing, product development or business development experience.
- Some experience leading, coordinating and/or managing cross-functional teams in planning, developing or implementing information technology products or systems.
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