Credit Card Product Marketing Lead

1 week ago

Philadelphia, Pennsylvania, United States PNC Full time
Job Title: Credit Card Product Marketing Lead

At PNC, we are seeking a highly motivated and experienced credit card product marketing professional to join our growing team and drive high-impact go-to-market product launch strategies.

Key Responsibilities:
  • Develop and execute integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
  • Formulate plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Support the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
  • Contribute to thought leadership and build consensus among partners.
  • Adapt to and optimize for a changing business environment.
  • Translate desired business outcomes into marketing strategy and execute marketing programs/initiatives that may include advertising, sales content and internal communications.
  • Coordinate and influence complex, multi-functional program teams.
  • Ensure data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Requirements:
  • 5+ years' consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
  • Demonstrated track record in designing customer-centric marketing plans.
  • Strong creative development and production experience; experience leading relationships with internal and external agency partners.
  • Strong analytical skills, ability to use data to drive relevant strategies.
What We Offer:

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

*For more information, please click on the following links: Time Away from Work )

PNC Full-Time Benefits Summary
PNC Part-Time Benefits Summary )

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents
Refer to the California Consumer Privacy Act Privacy Notice ) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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