Marketing Associate

4 days ago

Lynchburg, United States Sinclair Broadcast Group Full time
Job Title: Marketing Associate

At Sinclair Broadcast Group, we are seeking a highly motivated and organized Marketing Associate to join our team. As a Marketing Associate, you will play a crucial role in supporting our Sales and Solutions teams in achieving substantial client and station growth.

Key Responsibilities:
  • Work efficiently with the Marketing Consultants (MC) and Management to support new and existing business.
  • Provide world-class administrative support to the MCs and Management, as well as customer service to existing and new clients.
  • Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process.
  • Drive research efforts to support MCs in selling integrated solutions to new and existing clients.
  • Develop client-specific advertising solutions and associated sales collateral based on client needs and market opportunity.
  • Process customer account orders and billing information with diligent attention to detail.
  • Manage preempts and develop make good plans to accurately represent client delivery requirements.
  • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production, and trafficking.
  • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable.
  • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy.
  • Serve as a trusted advisor by conducting high-quality business and industry analyses and reporting out to internal teams and external clients.
  • Drive business goals by notifying sales team of upsell and account expansion opportunities.
Key Attributes and Qualifications:
  • Possession of a passion and enthusiasm for playing a supporting role and contributing to team success.
  • Ability to communicate effectively with peers, supervisors, and colleagues.
  • Effectively negotiate and influence with, or without authority.
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients.
  • Strong evidence of listening skills, verbal communication, and professional writing style.
  • Engaged as a continuous learner with evidence of striving to be a high performer in role.
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy.
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties.
  • Understanding of digital reporting and analytic metrics.
  • Marketing or advertising experience a plus.
  • Proficiency in Microsoft Excel, Project, PowerPoint, Word, and Outlook.

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