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Digital Experience Strategist

2 months ago

Franklin Tennessee, United States Epsilon Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Client Solutions Partner at Epsilon. This is a pivotal role that demands a focus on how to most effectively solve for experience gaps between today's consumer experience and the desired future state.

Key Responsibilities
  • Cultivate senior-level client relationships, identifying their strategic brand challenges, providing counsel on competitive threats and evolving consumer behaviors, and helping to guide their organization toward the next generation of experience solutions that drive business impact.
  • Serve as the voice of the department for key clients, new business prospects, and industry events, advocating for the agency POV and providing original thinking that helps attract and grow our client roster.
  • Review and build digital product and service business cases to validate commercial viability.
  • Eloquently articulate our views on digital business philosophies, keeping clients up to date on industry context.
  • Taking on an influential role in supporting new business initiatives and leveraging client relationships in the development of business growth.
  • Maintaining a strong understanding of changes in the client's industry and how customer needs are adapting, and developing relevant case studies on client businesses.
  • Deliver strategic client presentations and providing recommendations that are concise, insightful, and on point.
  • Owning the financials for clients, including forecasts, budgets, and investments – ensuring that key financial responsibilities are mutually understood and agreed upon.
Requirements
  • 15+ years of work experience in CRM and/or digital marketing.
  • A digital experience-savvy marketer and passionate problem-solver with an unstoppable drive to inspire teams and bring the best work to life.
  • Extensive experience informing audience segments by leveraging 1st and 3rd party data.
  • Comprehensive understanding of audience principles, and related personalization techniques and tools.
  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
  • Strong strategy and analytics skills, with an advanced understanding of success metrics.
  • Experience developing, prioritizing, objectively managing roadmaps and optimization efforts, balancing both business and user KPIs.
  • Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned, and Earned / social media – email automation tools (E.g. Sales Force Marketing Cloud, etc).
  • A strategic partner who illuminates unexpected insights and provides clarity on the role and expectations of a digital experience.
  • A collaborator comfortable in agile-or sprint-based approaches, willing to work in real time.
  • A strong analytical thinker and translator with exceptional data-dexterity, and deep knowledge of research techniques and third-party resources that reveal behavioral understanding, hypothesis validation, and usability.
  • An all-around professional with exceptional communication, organizational, and time management skills, and the flexibility to adapt quickly to change.
  • A skilled manager with a strong history of team oversight and talent development; known to coach, educate, and grow talent.