Data Manager
3 weeks ago
PubW is seeking a highly motivated and detail-oriented Data Manager to join our team. As a Data Manager, you will be responsible for managing day-to-day operations in platforms, defining audiences to be targeted, and tracking and compiling performance reports regarding audience groups for client account(s).
The ideal candidate will have a strong understanding of data strategies and be able to communicate complex concepts to a non-technical audience. You will work closely with the media planning, investment, and analytics teams to translate client goals and objectives into actionable data.
Key Responsibilities:
- Manage day-to-day operations in platforms, such as DMPs, CDPs, and/or DSPs
- Define audiences to be targeted and share data with partners
- Track and compile performance reports regarding audience groups for client account(s)
- Mine category and brand data to uncover insights that drive business results
- Integrate and work in partnership with client research, insights, and analytics teams to make data a cornerstone for smarter planning
- Act as an internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience
- Support and/or manage writing of data and audience deliverables (timelines, POVs, RFPs, presentations, etc.)
Requirements:
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 3+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Excellent interpersonal, verbal, written communication, and presentation skills
- Experience managing multiple, competing priorities, duties, and/or projects
- Knowledge in digital media planning, across all channels, with a deep understanding of the latest and emerging buying models (retail or commerce experience a plus)
- Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
What We Offer:
- Competitive compensation range: $81,500 - $100,000 annually
- Medical coverage, dental, vision, disability, 401k, and paid time off
- A dynamic and collaborative work environment
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