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Digital Advertising Sales Executive

1 month ago

Brainerd, United States iDIGITAL Full time

We are seeking a results-driven Account Executive to join our team at iDIGITAL Outdoor in St. Cloud, MN.

Job Description

This position is responsible for managing client relationships, developing new business opportunities, and delivering high-quality customer service while contributing to the company's revenue growth.

The ideal candidate will be passionate about advertising sales and have a keen understanding of the out-of-home (OOH) advertising industry. This role involves working closely with clients to understand their advertising needs and craft tailored campaigns, as well as coordinating with internal teams to ensure seamless campaign execution.

Sales and Business Development

Key Responsibilities:

  • Prospect and develop new client relationships through cold calling, networking, referrals, and other lead generation methods.
  • Identify potential advertising opportunities for clients by understanding their business objectives and marketing needs.
  • Present iDIGITAL Outdoor's full suite of advertising solutions, including digital and static billboards, to local and regional businesses.
  • Closing deals by negotiating terms, pricing, and contracts, ensuring both company and client satisfaction.
  • Meet or exceed monthly, quarterly, and annual sales targets.
Account Management

Responsibilities include:

  • Serving as the primary point of contact for existing clients, ensuring long-term relationships are maintained and nurtured.
  • Providing excellent customer service by maintaining regular communication with clients and addressing any concerns.
  • Collaborating with clients on campaign execution, ensuring all creative and logistical elements are delivered on time.
  • Providing post-campaign analytics and insights to help clients understand the impact of their OOH advertising.
Market Expertise and Coordination

Additional responsibilities include:

  • Staying informed on trends and developments within the OOH advertising industry, particularly in the St. Cloud and greater Minnesota markets.
  • Educating clients on the benefits of billboard advertising and iDIGITAL's unique value propositions, positioning the company as an expert in the field.
  • Conducting market research to understand competitors, market demands, and client needs.
  • Working closely with iDIGITAL Outdoor's internal teams, including sales management, operations, creative, and finance, to ensure seamless execution of advertising campaigns.

iDIGITAL Outdoor offers a competitive salary of $80K - $120K, depending on performance, as well as comprehensive health insurance, voluntary benefits, an IRA retirement plan with company match, paid time off (PTO), continuous professional development, and opportunities for career growth within the company.

Successful candidates will possess 3+ years of proven experience in advertising sales, preferably in OOH advertising or similar fields such as digital, radio, or print media.