VP Customer Management Program Lead Analyst
4 weeks ago
The Customer Management Program Lead Analyst will play a critical role in driving the customer lifecycle, including early engagement, usage and loyalty, and retention strategies. This position will work closely with the Marketing & Franchise Development organization to deepen and expand customer relationships, increase product and service usage, and promote long-term loyalty.
Key Responsibilities- Partner with internal teams to design and execute marketing campaigns that meet business goals, ensuring flawless execution and identifying potential issues.
- Collaborate with business partners to execute campaigns and initiatives that drive acquisition growth and customer engagement.
- Make data-driven decisions and recommendations based on analytics.
- Identify and manage issues to resolution, ensuring timely and effective problem-solving.
- Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
- Manage internal legal and creative reviews and approvals for marketing campaigns, ensuring compliance with applicable laws and regulations.
- 6-10 years of experience in marketing and retail bank/financial services industry experience.
- Advanced project management skills, good communication and problem-solving skills.
- Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
- Creative problem-solving and sense of ownership.
- Solid communication, presentation, and project management skills.
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Bachelor's/University degree, Master's degree preferred.
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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VP Customer Management Program Lead Analyst
4 weeks ago
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