VP Customer Management Program Lead Analyst

4 weeks ago


Schaumburg, Illinois, United States Citigroup Inc Full time
About the Role

The Customer Management Program Lead Analyst will play a critical role in driving the customer lifecycle, including early engagement, usage and loyalty, and retention strategies. This position will work closely with the Marketing & Franchise Development organization to deepen and expand customer relationships, increase product and service usage, and promote long-term loyalty.

Key Responsibilities
  • Partner with internal teams to design and execute marketing campaigns that meet business goals, ensuring flawless execution and identifying potential issues.
  • Collaborate with business partners to execute campaigns and initiatives that drive acquisition growth and customer engagement.
  • Make data-driven decisions and recommendations based on analytics.
  • Identify and manage issues to resolution, ensuring timely and effective problem-solving.
  • Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
  • Manage internal legal and creative reviews and approvals for marketing campaigns, ensuring compliance with applicable laws and regulations.
Requirements
  • 6-10 years of experience in marketing and retail bank/financial services industry experience.
  • Advanced project management skills, good communication and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem-solving and sense of ownership.
  • Solid communication, presentation, and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Education

Bachelor's/University degree, Master's degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.



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