Research Data Insights Analyst

3 weeks ago


Palo Alto, California, United States HP Full time
Data & Information Technology Role
HP, Inc. seeks a highly skilled Senior Researcher - Digital Advertising to join its team. This full-time position comes with a competitive salary range of $130,350 to $200,750 annually, with opportunities for bonuses and equity. Located in the United States, this role requires 10+ years of experience in adtech or advertising sales, crafting new solutions, products, or go-to-market strategies for agencies and brands. Key responsibilities include developing attributes and segmentations based on data insights, measuring campaign effectiveness, and identifying product needs based on customer feedback.

Key Responsibilities:
- Develop attributes and segmentations based on data insights generated from first, second, and third-party data.
- Craft detailed requirements for data-driven solutions, ranging from targeting to planning to measurement.
- Measure campaign effectiveness through various testing methods and recommend improvements.
- Identify and prioritize product needs based on customer and marketplace feedback and communicate business requirements effectively to help drive an impactful ad product roadmap.

Required Skills and Qualifications:
- Minimum 10+ years working in an adtech or Advertising Sales company, crafting new solutions, products, or go-to-market in the Agency and Brand space.
- Bachelor's degree or higher in Business, Advertising, or a related field.
- Experience working with media, adtech vendors, and agencies.
- Experience working with data solutions.
- Strong proficiency in data analytics tools (SQL, Python, R, Tableau, Power BI).
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