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Property Sales and Marketing Consultant

2 months ago

Mankato, Minnesota, United States Lakeshore Management Services Full time

OVERVIEW:
The Property Sales and Marketing Consultant plays a crucial role in overseeing all facets of sales and promotional activities for the community.

This role is vital in enhancing asset performance through strategic and cohesive marketing communications tailored for each property and the overall portfolio.

The individual is expected to cultivate a comprehensive understanding of the sector and utilize innovative and analytical techniques to boost occupancy rates.

This position demands adaptability to grasp property-specific nuances while effectively managing the marketing initiatives in collaboration with field and sales teams.


KEY RESPONSIBILITIES:
- Collaborate closely with Community Managers and Sales and Marketing Team members to achieve all financial objectives.
- Ensure a robust and well-maintained online presence for the assigned community; oversee, review, and report on all marketing activities and outcomes.
- Evaluate current market trends and competitor data to devise and execute marketing strategies and projects for existing properties.
- Manage lead tracking by initiating contact and following up on leads generated through marketing efforts, documenting all interactions within the database.
- Build and nurture strong relationships with prospective residents and their families considering a move to the community, effectively conveying the mission of Lakeshore Management Services.
- Promote our community through networking, sales initiatives, advertising, public relations, and community events.
- Identify, establish, and sustain positive relationships with industry influencers and strategic partners to ensure ongoing referrals and continuous opportunities for community promotion.