Product Marketing Manager

3 days ago

Lone Tree, Iowa, United States COCHLEAR AMERICAS Full time
About the Role

Cochlear Americas is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for driving and expanding service revenue by developing and executing integrated direct-to-recipient marketing strategies.

Key Responsibilities
  • Define the overall bone conduction upgrade strategy and collaborate with the team to implement the product marketing roadmap, covering product launches, retirements, and revenue-generating campaigns.
  • Plan and coordinate multi-channel marketing efforts, spanning digital platforms, traditional advertising, content creation, operations, events, social media, and both inside and outside sales teams.
  • Lead the digital strategy for the .com platform and online store, ensuring the management and optimization of upgrade-specific web pages and forms.
  • Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
  • Use insights, research, and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
  • Present findings to extended marketing teams and across the organization.
  • Work collaboratively with a range of stakeholders to create marketing plans, gain alignment, and execute the roadmap.
  • Monitor progress and escalate issues for timeline resolution.
  • Ensure plan execution and timely delivery of initiative, including metrics to effectively measure success.
  • Develop content, manage creative assets, and production processes for assigned deliverables.
  • Drive the product lifecycle from product launch to retirement.
  • Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation.
  • Support annual budgeting process and monthly budget reforecasting.
  • Assess opportunities for overspend and address any underspend.
  • Ensure budget is aligned with strategic priorities.
Requirements
  • Bachelor's Degree in Marketing or related field.
  • 5+ Years of Experience, including a minimum of 3 years in product marketing, including full lifecycle management.
  • Demonstrated experience managing through influence without direct management authority.
  • Proven track record of success in the design and execution of revenue-generating marketing programs.
  • Demonstrated abilities in planning, aligning, and communicating within sphere of influence.
Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits, including medical, dental, vision, life, and disability insurance, as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan, and pet insurance.

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