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Product Marketing Manager, Healthcare
2 months ago
Cochlear Americas is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for driving and expanding service revenue through the development and execution of integrated direct-to-recipient and direct-to-professional marketing activities.
Key Responsibilities- Gain in-depth understanding of revenue drivers and identify trends, key segments, and define behavioral patterns.
- Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
- Use insights, research, and VOC to understand the recipient and clinician experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
- Understand the clinic and clinician challenges related to upgrading, develop strategies to help alleviate the pain points for clinicians, develop and execute pilot programs in market, analyze the findings to inform future practices.
- Measure and analyze existing programs within direct sphere of influence to identify opportunities for continued testing and optimization to increase customer engagement and revenue.
- Bachelor's Degree
- 5+ years of experience, including a minimum of 3 years in product marketing, including full lifecycle management
- Proven experience in the design and execution of revenue-generating marketing programs
- Strong skills in strategic and creative thinking and outstanding communication ability
- Team-oriented with positive energy, enthusiasm, and commitment to delivering quality work
- Relationship builder, ability to impact and influence