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Senior Marketing Data Analyst

2 months ago

Chattanooga, Tennessee, United States BlueCross BlueShield of Tennessee Full time
Job Summary

We are seeking a highly skilled Senior Marketing Data Analyst to join our team at BlueCross BlueShield of Tennessee. As a key member of our marketing analytics team, you will be responsible for managing projects, developing measurement strategies, and creating reports to drive business growth.

Key Responsibilities
  • Project Management: Manage projects for clients and business partners to anticipate and support their data reporting and analytics needs.
  • Measurement Strategy: Develop and document measurement strategies and processes for projects.
  • Reporting and Insights: Create reports and generate insights for digital and non-digital engagement for product and digital tool utilization.
  • User Journey Analysis: Create reports and generate insights for user journeys and consumer behavior by gathering, analyzing, and interpreting marketing data.
  • Dashboard Development: Develop dashboards using data visualization software such as Tableau.
  • Analytics Tagging: Create specifications and oversee analytics tagging implementation.
Requirements
  • Education: Bachelor's Degree or equivalent work experience required.
  • Experience: 3 years of experience working in marketing, data analytics, or a related field required.
  • Skills: Proven decision-making, problem-resolution, technical, and logical troubleshooting skills.
  • Preferred Qualifications: Familiarity with development and scripting languages, including HTML, CSS, SQL, and JavaScript.
What We Offer
  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Growth: We provide opportunities for professional growth and development.
  • Collaborative Environment: We foster a collaborative and inclusive work environment.
Equal Employment Opportunity

BlueCross BlueShield of Tennessee is an Equal Opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment.