Advertising and Brand Marketing Manager

3 weeks ago


Danville, Illinois, United States Golden Nugget Danville Full time
Job Title: Advertising and Brand Marketing Manager

At Golden Nugget Danville, we are seeking an experienced Advertising and Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing the company's advertising campaigns to promote awareness and increase guest volume and spend at the casino.

Key Responsibilities:
  • Develop and implement marketing and advertising strategies to promote the casino's brand and increase guest volume and spend.
  • Manage the creation and display of all advertising, collateral materials, and in-house audio/video, as well as oversee on-property photo and video shoots.
  • Oversee the printing, production, and distribution of advertising and promotional materials, ensuring adherence to graphic standards.
  • Negotiate contracts with outdoor billboard companies and manage media initiatives to ensure efficient and effective spend of advertising budget.
  • Develop and monitor marketing and advertising efforts, determining their effectiveness and recommending adjustments as needed.
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
  • Assist with handling guest complaint forms, letters, situations, and phone calls, and assist with soliciting customer service and facility improvements from employees and guests.
  • Perform any duties on or off-site involving guest services and quality control, including special events, guest giveaways, crowd control, property cleanliness, and other hospitality functions as needed.
Requirements:
  • High School Diploma or equivalent required; Bachelor's Degree in Advertising, Marketing, or related field preferred.
  • Five or more years of marketing experience within the Casino industry preferred.
  • Ability to obtain a gaming license.
  • Special training in computer databases, demographics, and production.
  • Knowledgeable of advertising, direct marketing, database marketing, social media, traditional and digital media, email marketing, text marketing, entertainment, and special events.
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Proficiency with online marketing and social media strategy.
  • Proven experience designing interactive applications and networking platforms.
  • Willingness and ability to travel.
  • Established press and media contacts.
  • Proficient in PC-based computer systems, including Microsoft Office products, Word, Excel, PowerPoint, Windows, Database applications, spreadsheet development, mainframe applications, etc.


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