Current jobs related to Junior Brand Strategist, Yankee Candle - Norwalk, Connecticut - Newell Brands

Job ID: 158

Location: United States

Newell Brands is a prominent $8.3 billion consumer goods organization, boasting a diverse portfolio of renowned brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, supported by a workforce of 25,000 skilled professionals globally. Our success is driven by a high-performance culture, an insatiable curiosity about the world, and exceptional talent. Our core values—Integrity, Teamwork, Passion for Winning, Ownership & Leadership—shape our culture and guide our actions.

This role is based in Norwalk, CT, with expected travel to the Home Fragrance office in South Deerfield, MA every other week for a minimum of 2 days.

Position Overview:

The Junior Brand Strategist role for Yankee Candle will concentrate on achieving business outcomes within the current year while laying the groundwork for future growth in a designated region. The position emphasizes effective management of existing business operations, refining current plans to meet financial targets, and supporting the launch of new products within the year.

• Collaborate closely with the global brand marketing team.

• Engage with various business units and key functions—Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal—as well as centralized support teams to drive profitable sales for the brand.

• Regularly conduct analyses to assess business performance, identifying reasons for success or shortfalls and offering recommendations for growth enhancement.

• Gain insights into the target consumer and their journey, delivering compelling communication at critical moments to boost purchase intent.

• Utilize eCommerce and Direct-to-Consumer data to enhance omnichannel performance.

• Manage business operations with a focus on agility and profitability enhancement.

Key Responsibilities:

• Assist in the development of the annual brand marketing and business strategy.

• Provide timely monthly brand performance reports with insightful commentary.

• Construct and oversee a forecasting model.

• Aid the team in achieving demand forecasts within acceptable error margins.

• Identify growth opportunities through analytical insights.

• Support the execution of localized advertising campaigns adapted from global creative assets.

• Contribute to public relations and brand communication strategies.

• Collaborate with sales and customer planning teams to prepare presentations for key clients and ensure readiness for joint business initiatives.

• Integrate and analyze multiple data sources to inform business improvement strategies.

• Monitor and evaluate brand performance metrics, competitive actions, market trends, and consumer feedback to assess the success of innovations, promotions, and other brand initiatives.

• Develop a comprehensive understanding of the underlying factors influencing each metric.

• Identify gaps in market understanding and lead analyses to address these gaps.

• Prepare reports and presentations to communicate key insights and recommendations to the Brand Manager and senior leadership.

• Analyze the sales velocity of current products and identify potential distribution challenges.

• Assess competitors to pinpoint weaknesses that can be leveraged for market share growth.

• Conduct shelf share analyses to uncover growth opportunities and potential discontinuation threats, proactively recommending solutions.

• Execute promotional displays and shipper programs.

• Streamline the management of shippers and displays within the brand portfolio.

• Review competitor performance and products to identify best practices, threats, and opportunities; generate insights on enhancing Newell's performance.

• Draft briefs for social media content.

• Collaborate with central teams to implement social media strategies and content.

• Analyze performance metrics and optimize future creative and posting strategies based on insights.

• Review media expenditure reports and reconcile against budget.

Required Experience/Qualifications:

· A four-year college degree; MBA preferred.

· 2+ years of relevant experience in brand management, marketing, or related fields.

· A strong desire to act as a business owner and a passion for brand management, with a proven track record of delivering results.

· Solid understanding of marketing principles.

· Analytical mindset with the capability to interpret data and generate insights.

· Creative problem-solving abilities.

· Excellent organizational skills, attention to detail, and the capacity to manage multiple projects simultaneously.

· Strong written and verbal communication skills.

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.

· Up to 10% travel potential.

· Fluent in English.

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

The CT base pay range for this position is from $92,925 to $113,575. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex, and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.