Marketing Manager, Omni Owned Channels Lead
3 weeks ago
The Marketing Manager, Owned Channels, is a critical role on the Home Fragrance business, leading Yankee Candle DTC and retail store strategic direction for our Yankee Candle brand. This role will report into Senior Marketing Manager, Owned Channels.
This Manager will build out Owned channel 365 marketing plans, balancing brand-building and revenue generating strategies that engage our consumers and drive conversion online and in-store, with a particular focus on ecommerce and digital. The Manager must work collaboratively across multiple, cross-functional teams, identifying gaps and synergies to ensure a holistic approach to how the brand shows up.
The Manager, Owned Channels will focus on business results delivery and strategic roadmaps, building and optimizing tactical plans to deliver financial metrics in support of core and new product launches in line with Brand Strategies. This team is responsible for driving traffic to Owned Channels, providing a holistic direction for website and in-store initiatives, CRM, and Loyalty, including translating brand language and key visuals into elevated marketing and communications.
Key Responsibilities
Supports execution of Owned Channel activation, adapted from global creative assets.
Partners with the brand leadership team to help deliver against US P&L goals for Owned Channels
Partners with the US brand leadership team to build annual brand marketing and business plans for Owned channels business.
Leverages owned channel analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; improves in market assortment.
Partner with DTC and center digital marketing team to create plans to optimize performance marketing investments to drive qualified new traffic.
Requirements
A four-year college degree, MBA preferred.
4+ years of brand management experience.
Adept at pulling and diagnosing business performance using analytical tools like Power BI, ACNielsen, IRI, NPD or other systems.
Prior experience in CPG (Consumer Products), Retail, or a Durables organization.
Demonstrated ability to deliver results leveraging strong cross functional partner relationships.
This role is based in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.
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