Marketing and Communications Specialist
2 days ago
Marketing Coordinator Job Summary
We are seeking a detail-oriented and creative Marketing Coordinator to join our team at Sapp Bros., Inc. The successful candidate will provide administrative support to our Marketing Leadership and contribute to the planning and execution of marketing campaigns across various channels.
Key Responsibilities:
- Provide comprehensive administrative support to Marketing Leadership.
- Assist in the planning and execution of marketing campaigns across various channels and keep an organized record of ongoing projects.
- Monitor the company's digital listings and online reputation by responding to reviews, engaging with customer feedback and implementing strategies to enhance brand perception.
- Write, proofread, and format content copy for marketing materials like blog articles, emails, advertisements, internal/external communications, and company documents.
- Assist in managing and growing our social media presence by creating and scheduling posts, maintaining a calendar, engaging with our followers and staying up to date on trends and best practices.
- Create visually appealing graphics in Canva (and/or Adobe) for various marketing projects, including special offers, in-app promotions, and other content.
- Support the development and coordinate the organization of marketing materials and signage requests, including brochures, newsletters, presentations, billboards, location signage and branding of official company documents.
- Conduct market research to identify trends and customer preferences.
- Track and analyze campaign performance metrics to measure effectiveness and recommend improvements.
- Collaborate with cross-functional teams to ensure consistent brand messaging.
- Help organize and coordinate planning and execution of events.
- Maintain and update the various company websites and marketing databases.
- Maintain inventory and management of promotional items and the company store, ensuring products are well-stocked, organized and effectively promoted to enhance brand visibility and employee engagement.
Qualifications:
- 1-2 years of experience in marketing or related roles (internships included).
- Experience with social media platforms, specifically Facebook and LinkedIn; preferred experience on others as well.
- Strong proficiency in Canva for creating visual graphics and content with a good eye for design.
- Proficiency in Microsoft Programs (Outlook, Word, Excel, PowerPoint).
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to work collaboratively in a team environment.
Why Work with Us?
At Sapp Bros., you'll be part of an established company with a long-standing commitment to quality, ethics, and superior customer service. We offer a range of benefits, including health, vision, and dental insurance, life and accident insurance, short and long-term disability, 401(k) with company match, paid holidays and time off, on-demand pay, employee referral program, employee assistance program, gym membership reimbursement, tuition reimbursement, discounts on gasoline and diesel, store and restaurant discounts, and career advancement opportunities.
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