Marketing Director
4 weeks ago
**Job Summary**
The Marketing Manager plays a pivotal role in driving business growth and customer satisfaction for Aramark's clients. This position serves as a liaison between Aramark's Marketing team and client account locations, ensuring that client and consumer needs are met while adhering to Aramark standards.
**Key Responsibilities**
- Conducts market research and data collection: focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
- Develops marketing plans and strategies for promoting existing or new locations to enhance sales and customer satisfaction
- Supports business development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
- Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
- Builds relationships with clients, organization department heads, and subgroups/community groups
**Requirements**
- At least 3 years of product, marketing, and/or merchandising experience
- People management experience for at least 2-3 direct reports
- Bachelor's degree or equivalent experience in business or marketing
- Proven ability to increase sales and measure the impact/return on investment on implementation of programs
- Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
- Excellent interpersonal skills, including presentation, public speaking, and client interaction skills
- Ability to efficiently utilize social media and MS Office products to accomplish work tasks
- Valid driver's license and vehicle
**About Aramark**
Aramark is a global leader in food and facilities management. Our mission is to deliver exceptional experiences that enrich and nourish lives. We are committed to diversity, equity, and inclusion and strive to create a workplace where everyone feels valued, respected, and empowered to succeed.
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