Senior Product Manager

1 week ago


Pleasanton, California, United States Bayone Full time
Senior Product Manager - Personalization

At Bayone, we're seeking a seasoned Senior Product Manager to lead our Personalization efforts. As a key member of our team, you'll work closely with Engineering, Business, Marketing, and Data teams to develop and execute the product roadmap for marketing personalization capabilities and channels.

Main Responsibilities:

  • Develop and execute the strategy, prioritization, and execution for new capabilities, integrations, and applications of personalized content and audience segmentation in email, push, text, and other marketing channels.
  • Align and coordinate with multi-channel efforts that also involve Web, Mobile App, Social, and more to promote personalized content.
  • Identify new opportunities to promote personalized content and dynamic user data to further Client's marketing reach and delight our customers' in-store & digital experiences.
  • Build tools that solve problems for internal users, build integrations, systems, API's, and marketing & advertising tools for online/ecommerce.
  • Become a subject-matter-expert in personalized content based on user attributes; dynamically populated content based on audience-segments; and customer-specific recommendations as curated by data-models.
  • Create a vision and roadmap for a highly optimized, contextual, personalized, and/or ranked recommendations for products, offers, recipes, and other customer-specific promotions.
  • Translate & distill enterprise marketing objectives and goals into a discrete and actionable quarterly roadmap.
  • Define success metrics, behaviors, outcomes, and deliverables for quarterly features involving development-build and/or discovery research.
  • Define, monitor, and measure product metrics and KPIs; incorporate learnings into product definition and development process.
  • Drive cross-functional collaboration to deliver successful products and/or features, including process & change management.
  • Communicate product vision to senior management, cross-functional teams, and various stakeholders.
  • Manage the full product lifecycle - defining features, writing specifications & measurement metrics, and iterate through A/B Testing & data-centric designs.

Requirements:

  • Bachelor's degree required. MBA or PMP ideal but not required.
  • 7+ years relevant experience in Digital Marketing, Marketing Technology, or Marketing Personalization.
  • 2+ years in eCommerce/internet/Retail


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