Marketing Data Analyst
6 days ago
Job Title: Marketing Reporting Specialist
Job Summary:
We are seeking a highly skilled Marketing Reporting Specialist to join our team at Beacon Hill Staffing Group. As a Marketing Reporting Specialist, you will be responsible for monitoring, analyzing, and reporting on the performance of email marketing campaigns.
Key Responsibilities:
- Monitor and analyze email marketing campaign performance using Marketo, Google Analytics, Looker Studio, and Power BI.
- Develop and maintain dashboards to track key email metrics, including open rates, click-through rates, conversion rates, and ROI.
- Provide insights and recommendations to optimize email campaigns for improved performance.
- Utilize data to inform stakeholders of campaign performance, customer behavior, and market trends.
- Present data in a clear and actionable manner to support decision-making processes.
- Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports.
- Provide training and support to team members on how to interpret and utilize marketing data effectively.
- Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks.
- Manage data sources and ensure consistency in data collection across platforms.
- Identify and address any data discrepancies or issues in a timely manner.
- Stay updated on the latest trends and best practices in marketing analytics and email marketing.
- Proactively identify opportunities to enhance reporting processes and tools.
- Contribute to the development of new strategies to improve the effectiveness of marketing campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- 2+ years of experience in marketing analytics, reporting, or a similar role.
- Proficiency in Marketo, Google Analytics, Looker Studio, and Power BI.
- Experience with other marketing automation tools and CRM systems.
- Knowledge of SQL or other data querying languages.
About Us:
Beacon Hill Staffing Group is a premier National Information Technology Staffing Group, providing world-class technology talent across all industries utilizing a complete suite of staffing services. Our dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
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