Marketing Data Analyst

6 days ago


Frankfort, Kentucky, United States Beacon Hill Staffing Group Full time
Job Description

Job Title: Marketing Reporting Specialist

Job Summary:

We are seeking a highly skilled Marketing Reporting Specialist to join our team at Beacon Hill Staffing Group. As a Marketing Reporting Specialist, you will be responsible for monitoring, analyzing, and reporting on the performance of email marketing campaigns.

Key Responsibilities:

  • Monitor and analyze email marketing campaign performance using Marketo, Google Analytics, Looker Studio, and Power BI.
  • Develop and maintain dashboards to track key email metrics, including open rates, click-through rates, conversion rates, and ROI.
  • Provide insights and recommendations to optimize email campaigns for improved performance.
  • Utilize data to inform stakeholders of campaign performance, customer behavior, and market trends.
  • Present data in a clear and actionable manner to support decision-making processes.
  • Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports.
  • Provide training and support to team members on how to interpret and utilize marketing data effectively.
  • Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks.
  • Manage data sources and ensure consistency in data collection across platforms.
  • Identify and address any data discrepancies or issues in a timely manner.
  • Stay updated on the latest trends and best practices in marketing analytics and email marketing.
  • Proactively identify opportunities to enhance reporting processes and tools.
  • Contribute to the development of new strategies to improve the effectiveness of marketing campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • 2+ years of experience in marketing analytics, reporting, or a similar role.
  • Proficiency in Marketo, Google Analytics, Looker Studio, and Power BI.
  • Experience with other marketing automation tools and CRM systems.
  • Knowledge of SQL or other data querying languages.

About Us:

Beacon Hill Staffing Group is a premier National Information Technology Staffing Group, providing world-class technology talent across all industries utilizing a complete suite of staffing services. Our dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.



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