Marketing Media Strategist
3 weeks ago
The estimated salary for this position is $80,000 - $120,000 per year.
About UsWe are Shaker Recruitment Marketing, a family-owned recruitment advertising and marketing communications agency. Since 1951, we have exceeded the expectations of our clients through excellence in creativity, service, relationship-building, employee/client retention, and agility.
Job ResponsibilitiesThis role involves working closely with the sales team to discuss client goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance.
- Manage large monthly media budgets across multiple digital media platforms.
- Develop complex digital media strategies based on client's budget and hiring needs.
- Assist in developing paid media sourcing strategy, generating pixels, utilizing source codes, and appending UTMs track performance of paid digital media campaigns.
- Measure and analyze the digital campaigns performance utilizing metrics to optimize campaigns to objectives and achieve high ROI.
To be successful in this role, you will need:
- Experience managing large and small SEM & paid social campaigns.
- Experience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, LinkedIn, Google Display, YouTube, and programmatic media).
- 3+ years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.
- 2+ year of Google Analytics setup and reporting preferred.
- 3+ years of Campaign Management.
- A track record of successful ad campaigns.
- Experience in Asana Task management System or similar.
- Familiarity with building UTM and pixel-based tracking.
- The ability to work well in a fast-paced, collaborative environment.
- An agency background strongly preferred.
- Strong proficiency in Excel (pivot tables, VLOOKUP's).
- Strong quantitative and creative-thinking skills.
- Critical-thinking and problem-solving skills are essential.
- Strong communication and teamwork skills.
- Highly organized, detailed oriented, and able to work with limited supervision or instruction.
- A willingness to learn.
- A Bachelor's Degree strongly preferred.
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