Marketing Media Strategist

3 weeks ago


Oak Park, Illinois, United States Shaker Recruitment Marketing Full time
Job Overview

The estimated salary for this position is $80,000 - $120,000 per year.

About Us

We are Shaker Recruitment Marketing, a family-owned recruitment advertising and marketing communications agency. Since 1951, we have exceeded the expectations of our clients through excellence in creativity, service, relationship-building, employee/client retention, and agility.

Job Responsibilities

This role involves working closely with the sales team to discuss client goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance.

  • Manage large monthly media budgets across multiple digital media platforms.
  • Develop complex digital media strategies based on client's budget and hiring needs.
  • Assist in developing paid media sourcing strategy, generating pixels, utilizing source codes, and appending UTMs track performance of paid digital media campaigns.
  • Measure and analyze the digital campaigns performance utilizing metrics to optimize campaigns to objectives and achieve high ROI.
Requirements

To be successful in this role, you will need:

  • Experience managing large and small SEM & paid social campaigns.
  • Experience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, LinkedIn, Google Display, YouTube, and programmatic media).
  • 3+ years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.
  • 2+ year of Google Analytics setup and reporting preferred.
  • 3+ years of Campaign Management.
  • A track record of successful ad campaigns.
  • Experience in Asana Task management System or similar.
  • Familiarity with building UTM and pixel-based tracking.
  • The ability to work well in a fast-paced, collaborative environment.
  • An agency background strongly preferred.
  • Strong proficiency in Excel (pivot tables, VLOOKUP's).
  • Strong quantitative and creative-thinking skills.
  • Critical-thinking and problem-solving skills are essential.
  • Strong communication and teamwork skills.
  • Highly organized, detailed oriented, and able to work with limited supervision or instruction.
  • A willingness to learn.
  • A Bachelor's Degree strongly preferred.


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