Marketing/Sales Coordinator

1 week ago

Tyler Texas, United States McWane, Inc. Full time

About the Role:

The Marketing/Sales Coordinator will work under the general direction of the MPG Executive Director of Operations and will be responsible for supporting and assisting with a wide range of marketing activities to achieve the company's marketing objectives and plans.

This role plays a crucial part in managing the company's online content presence, including web updates and digital media posts.

Key Responsibilities:

  • Execute digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), and digital banner advertisements.
  • Develop and monitor the company's digital media presence across various platforms.
  • Create and manage a 12-month digital media calendar for each brand.
  • Measure and report on the performance of all digital marketing campaigns.
  • Identify trends and insights to optimize marketing programs and enhance performance.
  • Brainstorm and develop creative ideas to enhance digital engagement.

Content Management:

  • Maintain and update company websites as needed, ensuring all content is current and accurate.
  • Coordinate with corporate teams to analyze brand website performance on a quarterly basis.
  • Collaborate with internal customers and external stakeholders to develop and distribute content.

Tradeshow & Sponsorship Coordination:

  • Coordinate and manage all tradeshow activities, including logistics and promotional materials.
  • Support sales teams with projects, including customer entertainment events and sponsorships.
  • Track and manage trade show and convention registrations, working closely with Regional Managers.

Marketing Support:

  • Assist in the development and execution of marketing, promotional, and advertising activities.
  • Support the creation and distribution of collateral materials, advertising, photography, and other marketing touchpoints.
  • Contribute to the execution of the Strategic Plan Marketing Key Results Area (KRA).
  • Assist in the development of marketing brand advertisements for digital and print media, especially in business trade magazines.
  • Distribute marketing catalogs to customers and vendors, ensuring timely and accurate delivery.
  • Maintain and update product literature, catalogs, and brand price lists.

Pricing & Analytics:

  • Maintain the Multiplier and pricing program, ensuring accurate mapping to the system.
  • Assist in processing monthly pricing and promotional sales credits.
  • Support the Business Analyst in managing the company rebate program.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in marketing, digital media, or a related field.
  • Strong understanding of digital marketing concepts, including SEO/SEM and social media.
  • Knowledge of HTML, CSS, and Web Development tools (e.g. Dreamweaver) desired.
  • Knowledge and efficiency in Power BI are a plus.
  • Experience with content management systems (CMS) and website maintenance.
  • Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, Google Analytics, CRM, Google AdWords, etc.).
  • Excellent communication and organizational skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Strong analytical skills and the ability to interpret data to inform decisions.

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