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Product Manager

2 months ago

Grand Rapids, Michigan, United States Yanmar Compact Equipment North America, Inc. Full time
Job Title: Product Manager - Compact Track Loaders

Yanmar Compact Equipment North America, Inc. is seeking a highly skilled Product Manager to join our team. As a Product Manager, you will be responsible for providing product expertise and market intelligence on Compact Track Loaders (CTL) and Skid Steer Loaders (SSL) to our Product Management Team and distributors.

Key Responsibilities:
  • Provide competitive analysis, including gathering, analyzing, and organizing data, market trends, and identifying market opportunities.
  • Act as a business advocate, responsible for interpreting market trends, generating consumer feedback, identifying growth opportunities, and communicating back to the organization.
  • Identify target markets and market penetration strategies.
  • Act as a Customer Advocate and Voice of The Customer, understanding customer needs and translating them into market requirements for product management.
  • Monitor the creation and development of new products, performing ongoing market research, tracking customer satisfaction, and participating in the product decision-making process.
  • Discern and generate business cases for product extensions and product enhancements.
  • Participate in industry associations, attend trade-shows, and events to become familiar with major contractors and dealers in the industry.
Requirements:
  • Bachelor's degree in business, marketing, or a similar field, with an MBA preferred and engineering experience a plus.
  • A minimum of 3 years of experience in construction equipment sales, marketing, or engineering roles, with strong familiarity with CTLs and SSLs.
  • Professional-level knowledge of business development, marketing, and sales principles.
  • Strong orientation toward quality, safety, and continuous improvement.
  • Excellent verbal, written, and e-communication skills.
  • Strong organizational skills and setting priorities.
  • Initiative to start and maintain projects with little supervision.
  • Strong experience in Microsoft Office Suite and SalesForce or other CRM solutions.
  • Problem-solving and collaboration skills.
Travel:

Ability to travel, domestic and international, approximately 25% of the time.