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Integrated Marketing Campaign Coordinator

1 month ago

Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full time
Job Overview

Predictive Strategies Inc is seeking a highly skilled and organized professional to join our team as an Integrated Marketing Campaign Coordinator. In this role, you will be responsible for overseeing the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media initiatives.

Key Responsibilities
  • Analyze prior campaign performance to refine strategies and optimize future campaigns for improved results.
  • Review USPS data and act as the subject matter expert on variable print to ensure campaign accuracy.
  • Proof campaign logic, metadata, and artwork to maintain quality standards and ensure compliance with budget constraints.
  • Evaluate financial aspects of product development, including budgets, expenditures, ROI, and profit-loss projections.
  • Monitor production goals to ensure they align with campaign objectives and contractual requirements.
  • Identify opportunities for process improvements, including budgeting and cost-saving initiatives.
  • Coordinate with Creative, Data, and Print teams to manage multi-channel marketing campaigns, focusing on direct mail, email, and digital/social media platforms.
  • Collaborate with clients to produce direct mail campaigns, managing timelines for print production to ensure timely delivery.
  • Serve as the primary contact for escalated needs, providing clarity on ambiguous material and resolving issues efficiently.
  • Maintain relationships with vendors, managing the RFP process, rate negotiations, and proposal evaluations.
  • Create imaging instructions and provide formatting for print materials, consulting with vendors on design, color, and format specifications.
  • Conduct annual audits to uphold high-performance standards across all vendor sources.
  • Communicate effectively at all levels of the organization to ensure smooth campaign execution and alignment with overall goals.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, Print Media, Print Management or related field/experience.
  • Prior experience with Google Display Network and Facebook advertising is preferred.
  • Experience with Twilio SendGrid is preferred.
  • Working knowledge of email HTML and design philosophy is preferred.
About Predictive Strategies Inc

We are a forward-thinking company that is passionate about delivering impactful, multi-channel marketing initiatives. If you are a versatile, proactive professional passionate about driving results and optimizing campaigns, we encourage you to apply and make a significant impact on our innovative marketing strategies.