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Sales Insights Analyst

2 months ago

WilkesBarre, Pennsylvania, United States A. Rifkin Full time

SUMMARY
The Marketing Analyst is responsible for conducting thorough research, compiling, and analyzing data on products and market dynamics to uncover potential new markets, sales opportunities, and the most effective marketing strategies for specified products.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Research and compile information regarding the current product market, customer demographics, and factors that influence product demand; analyze findings to discover methods for enhancing sales and market penetration of existing products.
  • Gather competitive intelligence related to competitors' products, including pricing, sales strategies, and marketing or distribution techniques.
  • Focus on market research with the capability to identify promising segments that A. Rifkin can target.
  • Within these segments, generate lead lists for Regional Sales Managers and guide them towards the most suitable prospects.
  • Determine the tradeshows and conferences that would be beneficial for the efforts of Regional Sales Managers.
  • Oversee the external agency responsible for website management, SEO, digital marketing initiatives, and other marketing responsibilities.
  • Identify potential new distributors within the targeted segments and provide their contact details to the Sales team for follow-up.
  • Stay informed about current marketing trends, development opportunities, and best practices.
  • Perform additional duties as assigned.

SUPERVISORY RESPONSIBILITIES
Not applicable.

QUALIFICATIONS
To excel in this role, an individual must be able to satisfactorily perform each essential duty. The requirements listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION and/or EXPERIENCE
Bachelor's degree in Marketing or a related field is required.
A minimum of 2 years of relevant work experience is required.

REQUIRED SKILLS/ABILITIES:
Exceptional verbal and written communication skills.
Strong organizational skills and meticulous attention to detail.
Advanced research and analytical capabilities.
Proficiency in Microsoft Office Suite or similar software.
Must possess advanced reasoning abilities, including the capacity to define problems, gather data, establish facts, and draw valid conclusions.