Admissions Liaison

1 week ago

Grand Rapids, Michigan, United States National Heritage Academies Full time
Job Summary

We are seeking a highly motivated and results-driven Admissions Liaison to join our team at Wellspring Preparatory High School. As a key member of our admissions team, you will be responsible for developing and executing school-specific marketing strategies to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.

Key Responsibilities
  • Develop and execute school-specific marketing strategies to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
  • Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
  • Provide regular reports and updates on enrollment activities, results, and key performance indicators (KPIs) to key stakeholders and management.
  • Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
  • Represent assigned school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness and align parents with National Heritage Academies (NHA) educational preferences for their children.
  • Provide expert guidance and support to families by fostering strong relationships with parents and community partners. Extend invitations to prospective families to attend school-based events. Act as main point of contact for project-related communications.
  • Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiatives aimed at attracting and onboarding new families.
  • Utilize and oversee CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
  • Collaborate with school leadership and staff to plan and participate in recruitment, onboarding, and retention activities.
  • Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
  • Implement monthly strategies including phone calls, text messages, tours, events, and other engagement opportunities to keep new families engaged, and informed, thereby minimizing erosion and attrition.
  • Create loyalty (retention) for the school with first year families.
  • Utilize social media to highlight student life and
Requirements
  • Must possess a customer-centric mindset and be driven to attract and retain new families.
  • Experience in planning events and managing all elements of project completion.
  • Approach is innovative and results-driven.
  • Proficient in building strong relationships and effectively communicating with diverse audiences.
  • Confident and skilled in analyzing and reporting data specifically in utilizing CRM, Microsoft Excel, and other necessary platforms.
  • Demonstrate an entrepreneurial spirit, a solution-oriented mindset, and exceptional ability to work independently.
  • Possess a strong aptitude for successful sales closure.
  • Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
  • with a high sense of urgency, possess critical thinking, time management, and problem-solving skills, particularly when faced with disruptions.
  • Successfully plan and manage annual budgets with efficiency and precision.
  • Proficient in utilizing social media platforms such as Facebook, X, and Instagram.
Preferred Qualifications
  • Demonstrated proficiency in Microsoft Office Suite and CRM or other customer management software.
  • A bachelor's degree in marketing, business, or related field is preferred.
  • Prior experience in recruitment-related work and a sales background is desirable.
  • Excellent written and verbal communication skills.
About National Heritage Academies

National Heritage Academies is an equal-opportunity employer.

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