Executive Director of Campaign Content Strategy
8 hours ago
The UConn Foundation is seeking a highly skilled and experienced Executive Director of Campaign Content to lead the development and implementation of a comprehensive campaign content marketing strategy. This role will be responsible for creating and executing a unified language, voice, and tone for campaign communications, including event talking points, appeals and invitations, proposals, web content, campaign collateral, and stewardship messaging in print and digital delivery.
The successful candidate will have a strong background in marketing, writing, design, and project management, with the ability to lead across divisions and work closely with the Writers' Collaborative and design/digital teams. They will be responsible for mapping projects, guiding colleagues, and ensuring consistent messaging and innovative strategic campaign content across all channels.
This is an exciting opportunity for a seasoned professional to join the UConn Foundation team and contribute to the success of the $1.5 billion campaign.
Key Responsibilities- Develop and implement a comprehensive campaign content marketing strategy aligned with the UConn Foundation's goals.
- Lead the creation of content, including event talking points, appeals and invitations, proposals, web content, campaign collateral, and stewardship messaging.
- Develop and maintain the Foundation's Brand Standards, including guidelines for design elements, word choice, writing style, and emotional tone.
- Collaborate with senior leadership, development staff, and other key matrix partners to gather input and provide clear direction and recommendations.
- Review and approve creative work prior to delivery and serve as the copy editor for marketing materials.
- Prioritize creative campaign projects based on organizational needs and align resources accordingly.
- Audit opportunities to ensure the voice of the campaign permeates externally focused events and communications.
- Assess the effectiveness of campaign marketing materials and suggest process and creative improvements.
To be successful in this role, you should have:
- A bachelor's degree, with a master's preferred.
- 7+ years of experience in communications, corporate marketing, public relations, or creative agency experience, with previous campaign experience desired.
- Competence in Microsoft Office suite and donor management systems.
- Experience managing outside third-party vendors/consultants for assigned projects.
- Writing and material samples will be required.
The UConn Foundation offers a competitive salary, benefits, and a generous contribution to your 403(b) retirement plan. We also prioritize work/life balance, with a hybrid schedule, thirteen paid holidays, five weeks of paid time off per calendar year, and additional sick time. We invest in your professional development, with opportunities to participate in trainings, committees, and conferences throughout the year, and tuition reimbursement after one year of employment.
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Storrs Center, United States University of Connecticut Foundation Inc Full timeExecutive Director of Campaign ContentAt the University of Connecticut Foundation Inc, we are seeking a highly skilled and experienced Executive Director of Campaign Content to lead our ambitious $1.5 billion campaign. This is a unique opportunity to join a dynamic team and make a significant impact on the future of our institution.Key...
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Storrs Center, United States UCONN Foundation Full timeAbout the RoleThe UConn Foundation is seeking a highly skilled and experienced Executive Director of Campaign Content to lead the development and implementation of a comprehensive campaign content marketing strategy. This strategic role will be responsible for creating and executing a unified campaign voice and tone across all communication channels,...
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