Email Campaign Optimization Specialist
1 month ago
This role as a Campaign Optimization Analyst will involve partnering with the Data team within Collaboration to access data on the success and efficiency of marketing and email campaigns related to their WebEx suite of products.
From there, this person will make decisions based on insights drawn from the data on how these campaigns can be more effective by looking at things such as Audience Segmentation daily.
Key Responsibilities:
- Participate in data analysis to drive campaign performance improvement
- Analyze campaign metrics to identify areas for optimization
- Develop and implement audience segmentation strategies
- Collaborate with the Data team to inform campaign optimization decisions
Requirements:
- Strong analytical skills with the ability to work with large data sets
- Experience with marketing optimization campaign metrics and performance analysis
- Ability to work with customers and engage with them through digital campaigns
About the Role:
This person will be a member of the Digital Experience team, helping with audience segmentation, campaign audience profiling, and optimization of digital experiences through campaign performance analysis.
The team is dynamic and brings together a mix of backgrounds and disciplines to deliver innovative experiences for customers to drive adoption and learning.
This role is focused on campaign metric performance, reading results, and tying back to performance, as well as consumer email marketing and digital project management.
Additional Information:
This person will be working with a global team to drive market share growth for SaaS-based Collaboration business, through investing in digital customer experiences.
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