Data Marketing Strategist

2 days ago

New York, New York, United States Sia Partners Full time

Sia Partners is a pioneering management consulting firm that seamlessly combines artificial intelligence and design capabilities to deliver exceptional value to our clients. With over 3,000 consultants across 19 countries, we anticipate reaching $420 million in turnover for the current fiscal year.

We excel in more than 30 sectors and services, optimizing client projects worldwide through our Consulting for Good approach. This involves developing innovative CSR solutions that drive sustainability and profitable transformation.

Data-driven marketing has become a crucial element of strategy for many companies. At Sia Partners, we recognize the growing importance of data analysis in marketing, providing a deep understanding of consumer behaviors, optimized marketing campaigns, and informed strategic decision-making.

Our data marketing initiatives span various domains, including luxury, energy, FMCG, banking, and insurance. As an expression of our commitment to fostering a sense of community within and among our offices, we believe knowledge sharing is key to innovation and personal growth.

As part of the Data Science Business Unit, you will support operational teams and marketing departments in defining their data needs and analyzing their data using data science techniques. Your responsibilities may include:

  • Data Analysis: Providing insights into customer behaviors, preferences, and pain points
  • Strategic Support: Offering guidance on data-driven marketing strategies and campaign optimization
  • Machine Learning & Statistics: Developing predictive models to anticipate customer behaviors and inform marketing decisions
  • Data Engineering & DevOps: Ensuring seamless data integration and visualization
  • Data Visualization: Presenting complex data insights in a clear and actionable manner

In addition to supporting clients, you will also contribute to internal activities such as:

  • Developing or enhancing our offerings through training, working groups, internal and external communications, and R&D work
  • Enhancing the firm's visibility by contributing to the publication plan (sector blogs, studies, press releases...) and marketing events
  • Supporting business development by helping to define needs and participating in commercial activities

To be successful in this role, you should possess:

  • A master's degree in engineering or business with a specialization in data analysis, statistics, and marketing
  • Excellent programming skills in Python, SQL, and data modeling
  • Good knowledge and mastery of Data Science and Machine Learning algorithms (supervised methods, unsupervised methods, clustering...)
  • Strong interest in marketing challenges and a good understanding of the luxury, FMCG, energy, banking, and insurance sectors
  • Excellent communication and project management skills, with the ability to lead projects from conception to completion
  • Proficiency in BI tools (Power BI, Tableau, Qlik...) and Python visualization tools (dash, plotly)
  • Knowledge of a Cloud environment is appreciated (GCP, AWS, or Azure)
  • Professional proficiency in English is required

The estimated annual salary for this role is between $122,000 to $125,000 depending on individual skills, experience, qualifications, and market location. Sia Partners offers a range of benefits, including salary + annual discretionary bonus, healthcare coverage, generous time off, parental leave, college save-up plan, and commuter benefits.

Sia Partners maintains its hybrid workplace arrangements, providing a flexible work environment driven by client and business/market needs. The company is committed to diversity, equity, inclusion, and belonging, promoting an environment where everyone can reach their full potential.

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