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Marketing Insights Strategist

2 months ago

San Francisco, California, United States AmazonWebServices Full time
About the Role

Amazon Web Services (AWS) is seeking a Marketing Insight Analyst to support the analytics and program management for the marketing insights and research teams. This position will play a key role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration.

Key Responsibilities
  • Research Hypothesis Development & Prioritization: Co-create and develop strategic hypotheses problem/opportunity statements to support research prioritization framework. Define research strategy to understand the value at stake for problem solutioning or opportunity capture. Partner with research teams and data/analytics teams to develop growth strategy opportunities, investment required, and time to value realization models.
  • Data Analysis and Reporting: Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends. Develop reports and visualizations to communicate strategic opportunities and trade-off options. Collaborate with data teams and stakeholders to ensure data integrity, accuracy, and consistency. Conduct ad-hoc analysis and provide data-driven recommendations to support decision-making processes.
  • Market Insights Program Support: Collaborate with the Senior Manager Marketing Insights and cross-functional teams to develop a project/program management plan to deliver insights across the organization. This includes developing project plans, timelines, and resource allocations to ensure successful project execution. Monitor project progress, identify risks and issues, and implement mitigation strategies as needed. Communicate project status, progress, and updates to stakeholders and senior leadership. Support the preparation of reports, presentations, and recommendations to support marketing insights socialization.
About the Team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers, including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

What We Offer
  • Work/Life Balance: We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.
  • Inclusive Team Culture: Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences.
  • Mentorship and Career Growth: We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
  • Minimum of 7 years of relevant experience in program management and insights development experience.
  • Proficiency in data analysis tools (e.g., Excel, PowerBI, Tableau).
  • Strong project management experience.
  • Strong analytical, and problem-solving skills.
Preferred Qualifications
  • Bachelor's degree in Business Administration, Operations Management, Industrial Engineering, or a related field. Advanced degree (e.g., MBA, M.S.) is preferred.
  • Excellent communication and presentation skills.
  • Strong interpersonal, collaboration, and influence abilities – design thinking skill set a plus.
  • Critical thinking and decision-making capabilities.
  • Ability to work in a fast-paced, dynamic environment.
  • Strong organizational and time management skills.