Digital Media Specialist

3 weeks ago


Charlotte, North Carolina, United States CPI Security Full time
Job Description:

We are seeking a highly skilled Digital Media Specialist to join our team at CPI Security. Based in Charlotte, North Carolina, this role will play a vital part in driving our customer growth through digital strategy and implementation.

This is an on-site position located at our corporate office in Charlotte, NC. As a key member of our team, you will be responsible for managing CPI's presence in the paid search landscape and analyzing data to make timely and informed decisions on bids, ad copy, content, and landing page performance to maximize yield.

The ideal candidate will have 3+ years of experience in paid digital media, with expertise in Google Ads, Google Analytics, Microsoft Ads, and Meta Business Suite platforms. Additionally, they will possess excellent communication and presentation skills, as well as the ability to maintain strong cross-functional partnerships and foster a team environment.

Responsibilities:

  • Manage all paid digital channels, including search, display, video, programmatic, and affiliate.
  • Analyze data to optimize bids, ad copy, content, and landing page performance.
  • Develop consumer segmentation strategies to improve sales funnel efficiency.
  • Provide innovative solutions to maximize profitability and incrementality.
  • Monitor and socialize performance metrics to measure campaign effectiveness and ROI.

Requirements:

  • Bachelor's Degree required.
  • 3+ years of experience in paid digital media.
  • Expertise in Google Ads, Google Analytics, Microsoft Ads, and Meta Business Suite platforms.
  • Excellent communication and presentation skills.

What We Offer:

  • Aggressive pay and the opportunity to work for an iconic brand.
  • Great medical, dental, vision, short- & long-term disability and life insurance options.
  • Company paid holidays, floating holiday, and paid time off (PTO).
  • 401(k) plan with competitive company match.
  • Eligible for free monitored security system after 90 days.
  • Education assistance - we encourage and support our employees who want to improve their skills and further their education.
  • Engaging and fun company culture that's made up of a diverse group of people.
  • Volunteer and community engagement opportunities.
  • An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff.
  • Birthday and Work Anniversary Rewards.


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