Senior Business Insights Analyst

4 days ago

Philadelphia, Pennsylvania, United States Comcast Corporation Full time

Comcast Corporation is a Fortune 50 leader in the media and technology industry, driving innovation to create exceptional entertainment and online experiences. As a dynamic organization, we are at the forefront of change, leveraging cutting-edge products and services to meet the evolving needs of millions of customers worldwide.

This role offers an exciting opportunity to work with cross-functional teams to collect and analyze data, developing models that uncover trends and insights. By utilizing various data sources, you will retrieve, analyze, and summarize business, operations, employee, customer, and economic data to inform business intelligence, optimize effectiveness, predict business outcomes, and drive decision-making.

You will be involved in key business decisions by conducting analyses that shape our business strategy. This may include impact measurement of new products or features via normalization techniques, optimization of business processes through robust A/B testing, clustering or segmentation of customers to identify opportunities for differentiated treatment, deep dive analyses to understand drivers of key business trends, identification of customer sentiment drivers through natural language processing (NLP) of verbatim responses to Net Promoter System (NPS) surveys, and development of frameworks to drive upsell strategy for existing customers by balancing business priorities with customer activity.

The ideal candidate has in-depth experience, knowledge, and skills in their discipline. You will determine your own work priorities, act as a resource for colleagues with less experience, and stay up-to-date with emerging trends in analytics, statistics, and machine learning to apply them to business challenges.

Core Responsibilities
  • Collaborate with business leaders and stakeholders to understand data and analysis needs and develop technical requirements.
  • Determine the relevancy of data and identify alternative data sources as needed to ensure analytics requested by business stakeholders can be completed.
  • Analyze large, complex data to determine actionable business insights using self-service analytics and reporting tools.
  • Query disparate big data platforms such as Teradata, SQL Server, Hadoop, and AWS.
  • Combine data as needed from disparate data sources to complete analysis.
  • Identify key business drivers and insights by conducting exploratory data analysis and hypothesis testing.
  • Develop forecasting models to predict sales, demand, and other key business metrics.
  • Analyze the results of campaigns, offers, or initiatives to measure their effectiveness and identify opportunities for improvement.
  • Communicate findings clearly and concisely through narrative-driven presentations and effective data visualizations to senior executives and decision-makers.
Skills and Qualifications

Bachelor's Degree in a relevant field is preferred, but Comcast also considers applicants with extensive related professional experience. Strong analytical, problem-solving, and communication skills are essential, along with proficiency in data analysis tools and technologies.

Salary and Benefits

The estimated annual salary for this position is around $120,000, based on industry standards and location. Comcast provides best-in-class benefits to eligible employees, including comprehensive health insurance, retirement savings plans, paid time off, and opportunities for career growth and development. Please note that base pay is one part of the Total Rewards package offered by Comcast.

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