Digital Marketing Strategist

1 day ago


Los Angeles, California, United States American International Industries Full time
Job Overview

American International Industries is seeking a visionary Digital Strategist to propel our flagship brand, Ardell, and other brands in our portfolio to new heights in the digital sphere.

We're looking for a data-driven expert who lives and breathes cutting-edge digital strategies. The ideal candidate will have a proven track record of exponentially growing brand followings and engagement across multiple platforms.

Responsibilities:

  • Develop and execute innovative, data-backed social strategies that significantly increase our brand's following, engagement, and overall digital footprint.
  • Leverage deep understanding of platform algorithms to optimize content performance and maximize reach across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
  • Lead, mentor, and manage the teams in-house content creators, providing guidance, feedback, and professional development.
  • Foster a collaborative and innovative team environment, encouraging creativity while maintaining high standards of performance.
  • Lead the ideation and execution of viral-worthy campaigns that align with brand initiatives, product launches, and retailer support while pushing creative boundaries.
  • Analyze complex data and competitive analysis sets to extract actionable insights, continuously refining our approach to stay ahead of the digital curve.
  • Spearhead cross-functional collaborations to ensure our social media strategy integrates seamlessly with broader marketing initiatives and drives measurable business outcomes.
  • Stay at the forefront of trends, tools, and best practices, constantly experimenting with new approaches to keep our brands at the cutting edge.

Qualifications:

  • 5+ years of experience in digital marketing, with a demonstrable history of exponentially growing brand followings and engagement.
  • 3+ years of experience managing and mentoring a team.
  • Proven expertise in analytics, with the ability to translate complex data into actionable strategies.
  • Deep understanding of digital algorithms and how to leverage them for maximum impact.
  • Experience working in fast-paced startup environments and ability to thrive under pressure.
  • Strong leadership skills with a track record of developing talent and building high-performing teams.
  • Proficiency in a wide range of social media management and analytics tools.
  • Strong creative vision coupled with analytical prowess.
  • Outstanding communication skills and ability to present complex strategies to diverse stakeholders.
  • Passion for beauty trends and ability to translate them into compelling digital content.

Required:

  • Portfolio showcasing successful digital growth strategies and campaigns for beauty brands.
  • Case studies demonstrating significant follower growth and engagement increases for previous clients.

Our benefits package includes medical, dental, vision, paid time off, holiday pay, voluntary supplemental and life insurance, and a retirement plan.

Job Type: Full-time

On-Site, No Hybrid Option

Pay: $87,000.00 - $100,000.00 per year



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