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Market Research Coordinator

2 months ago

New York, New York, United States Innospec Inc. Full time

Position Overview:

The Market Research Assistant at Innospec Inc. is responsible for gathering, organizing, and interpreting data regarding products and market dynamics to uncover potential new markets and sales avenues, as well as to determine the most effective marketing strategies for designated products.

Key Responsibilities:

  • Define and clarify the objectives of assigned market research initiatives; select the most suitable methodologies to achieve these goals.
  • Conduct thorough research and compile data concerning existing product markets, customer demographics, and elements that affect product demand; analyze findings to identify opportunities for enhancing sales and market reach of current offerings.
  • Gather information related to competitors' products, including pricing strategies, sales figures, and marketing or distribution techniques.
  • Analyze and summarize data; provide actionable recommendations based on research outcomes.
  • Present findings in comprehensive reports, incorporating visual data representations and detailed explanations of complex insights.
  • Identify prospective new products or markets through diligent research efforts.
  • Monitor and predict industry marketing and sales trends based on the collected data.
  • Deliver presentations and reports of findings to management and executive teams.
  • Perform additional related tasks as required.
  • Conduct market analyses and assessments, including Product Gap Analysis and Competitive Product Collation.
  • Assist with Customer Relationship Management (CRM) tasks.
  • Develop and distribute customer communication materials.
  • Support the development and maintenance of the prospect pipeline.
  • Provide marketing assistance as needed.
  • Contribute to the creation of PowerPoint presentations.

Essential Skills and Qualifications:

  • Exceptional verbal and written communication abilities.
  • Strong organizational skills with a keen attention to detail.
  • Advanced research and analytical capabilities.
  • Ability to convey complex concepts and methodologies in a clear and understandable manner.
  • Proficiency in Microsoft Office Suite or similar software applications.