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Ecommerce Strategist

4 weeks ago

Los Angeles, California, United States Kitsch LLC Full time
About the Role

We are seeking a highly skilled Site Merchandising Manager to join our dynamic team at Kitsch LLC. As a key player in driving our online merchandising strategy, you will play a crucial role in influencing the way our customers shop.

This is a unique opportunity to merge your passion for product, data, and customer experience with high growth e-commerce innovation. If you possess a keen eye for detail, a deep understanding of consumer behavior, and love to strategize and execute on your ideas, we would love to hear from you.

Key Responsibilities:
  • Develop and execute seasonal site merchandising initiatives, build out product categorization, taxonomy, and navigation hierarchy to drive a first-class shopping experience.
  • Evaluate customer shopping paths and understand user behavior by cohort, product performance, and merchandising data to drive impact using strategic and innovative thinking.
  • Set up, analyze, and optimize heat mapping and funnels to gain insights and action on data based on user journeys and friction points.
  • Establish KPIs and develop site merchandising dashboards to build out reporting, providing top-level insights to the leadership team.
  • Optimize product recommendations and upsells on product detail pages and in carts to positively affect average order value.
  • Analyze and own site search and collection filtration to ease the shopping experience.
  • Conduct A/B testing to gain insights that lead to increased conversion rates.
  • Implement site personalization efforts based on customer segments and user groups.
Qualifications and Skills

To be successful in this role, you will need:

  • 6-7+ years of relevant experience in an eCommerce Merchandising role at a haircare/personal care/consumer products industry (high growth company a plus).
  • Strong experience with the ShopifyPlus platform.
  • Expertise in e-commerce analytics and/or BI tools such as Google Analytics 4, Mouseflow, PowerBI, Glew, Looker, etc., and utilizing them to build executive reporting & dashboards.
  • Experience with building A/B testing campaigns, analyzing, and executing on data learnings.
  • Strong Excel/Google Sheets experience.
  • Strong attention to detail, but able to see the forest through the trees.
  • Ability to work efficiently in a remote or hybrid environment with cross-functional teams (experience with Asana and Slack is a plus).
What We Offer

We provide:

  • A competitive salary of $85,000 - $110,000 per year.
  • A dynamic team environment.
  • An open mind for new ideas.
  • Growth opportunities.
Hiring Practices

KITSCH LLC is an equal opportunity employer committed to working in an environment that supports, inspires, and respects all individuals. We recruit on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.