Marketing Communications Specialist

2 hours ago


Lansing, Michigan, United States MIchigan Virtual Full time
Marketing Specialist Job Description

Michigan Virtual is seeking a highly skilled Marketing Specialist to join our dynamic Marketing and Outreach team. As a Marketing Specialist, you will play a critical role in shaping influential campaigns that support K-12 education.

Key Responsibilities:
  • Develop and implement marketing strategies to promote Michigan Virtual's programs and services.
  • Collaborate with the Marketing Team and Business Unit teams to design, develop, and coordinate marketing materials, advertisements, press releases, and website/video/multimedia content.
  • Copywriting, editing, and digital graphic creation of marketing materials, including marketing copy, blog posts, emails, and other written materials.
  • Develop, implement, monitor, and analyze the annual marketing calendar in coordination with the assigned Business Unit and Marketing Team.
  • Project management of marketing deliverables for a specific Business Unit, including coordination of marketing projects and tasks to ensure deadlines are met and fall within budget.
  • Regularly report on the status of marketing projects and resources needed or available.
  • Build positive relationships with Business Unit teams, external vendors, and key stakeholders to complete projects on time and on budget with appropriate solutions based on Marketing Team expertise.
  • Create and execute Scope Documents (process and project work plans) and revise as appropriate to meet changing needs and requirements.
  • Recommends appropriate solutions to the project and the preferences of the Business Unit partner without compromising organizational resources and standards.
  • Sets and manages internal and external customer expectations, communicates effectively, learns about and serves other's needs.
  • Remain aware of marketing budgets through the life cycle of projects and discuss cost implications with the Business Unit and management team.
  • Manages and delivers all project-related work in Michigan Virtual collaboration software tool: Wrike.
  • Supports marketing task scheduling, communications, and implementation.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business Administration.
  • 0-3 years of professional marketing, project management, or K-12 education experience for Level I, and 3-5 years of experience for Level II.
  • Experience in public schools, nonprofits, technology, or operations is preferred.
  • Previous work among K-12 educators is a plus.
  • Project management certification or continuing education is desired.
  • Social media certification or social media management experience is a plus.
Preferred Qualifications:
  • Intermediate knowledge of Microsoft Office productivity products and Google Apps.
  • Self-motivated, enthusiastic, and ability to maintain a healthy atmosphere within teams.
  • Efficient, well-organized, and able to handle a variety of duties simultaneously.
  • Demonstrated commitment to contribute to a safe work environment.

Michigan Virtual is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



  • Lansing, Michigan, United States State of Michigan Full time

    Job Title: Marketing Communication AnalystAre you a skilled marketing professional looking for a challenging role in a dynamic organization? We are seeking a Marketing Communication Analyst to join our team at the State of Michigan.About the Role:This is a full-time position that will be responsible for developing and implementing marketing and communication...


  • Lansing, Michigan, United States State of Michigan Full time

    Job Title: Marketing Communication AnalystAre you a skilled marketing and communication professional looking for a challenging role in a dynamic organization? We are seeking a Marketing Communication Analyst to join our team at the State of Michigan.About the Role:The Marketing Communication Analyst will be responsible for developing and implementing...


  • Lansing, Michigan, United States The Nature Conservancy Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at The Nature Conservancy. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our audience and drive conservation efforts.Key Responsibilities:Develop...


  • Lansing, Michigan, United States State Basketball Championship Full time

    Be a Part of the Action as a Basketball Communications SpecialistWe're seeking a highly motivated and organized individual to join our team as a Basketball Communications Specialist. As a key member of our staff, you'll be responsible for building relationships with teams, coaches, and parents, while also capturing the excitement of youth basketball through...


  • Lansing, Michigan, United States The Nature Conservancy Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at The Nature Conservancy. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our audience and drive conservation efforts.About the RoleThe ideal...


  • Lansing, Michigan, United States State of Michigan Full time

    Job Summary: We are seeking a highly skilled Digital Marketing Specialist to manage all aspects of our web pages, including content creation, marketing strategy, and compliance with the Americans with Disabilities Act (ADA).Key Responsibilities: Manage and maintain various web pages and related outlets Research, analyze, and report on web content and...


  • Lansing, Michigan, United States System One Full time

    Marketing Operations SpecialistWe are seeking a highly skilled Marketing Operations Specialist to join our team at System One. As a key member of our Marketing Operations team, you will be responsible for managing and optimizing our Marketo platform, ensuring seamless integration with our CRM (Salesforce), and driving business growth through data-driven...


  • Lansing, Michigan, United States The Nature Conservancy Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at The Nature Conservancy. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our audience and drive conservation action.Key ResponsibilitiesDevelop and execute digital...


  • Lansing, Michigan, United States Michigan Farm Bureau Full time

    Job Title: Associate Life and Annuity Marketing SpecialistMichigan Farm Bureau is seeking a highly skilled Associate Life and Annuity Marketing Specialist to join our team. As a key member of our marketing division, you will be responsible for developing, implementing, and maintaining life and annuity marketing materials and training to support our...


  • Lansing, Michigan, United States Ayers Basement Systems Full time

    Job OverviewAyers Basement Systems is seeking a highly skilled Creative Specialist to lead our brand recognition and further our purpose to redefine the construction industry.The ideal candidate will have a strong background in marketing and graphic design, with expertise in branding, experience design, and digital design. They will be responsible for...


  • Lansing, Michigan, United States Michigan Farm Bureau Full time

    Job Title: Associate Life and Annuity Marketing SpecialistMichigan Farm Bureau is seeking a highly skilled Associate Life and Annuity Marketing Specialist to join our team. As a key member of our marketing division, you will be responsible for developing, implementing, and maintaining life and annuity marketing materials and training to support our...


  • Lansing, Michigan, United States Michigan Farm Bureau Full time

    Marketing Division Job Description**Job Summary:**We are seeking a highly skilled Marketing Specialist to join our team at Michigan Farm Bureau. The successful candidate will be responsible for developing, implementing, and maintaining life and annuity marketing materials and training for our professional multi-line field force.**Key Responsibilities:***...


  • Lansing, Michigan, United States Wyndy LLC Full time

    Community Support SpecialistWe are seeking a dedicated and compassionate Community Support Specialist to join our team at Wyndy LLC.Job Summary:The Community Support Specialist will provide assistance and support to individuals in need within our community. This role involves fostering a positive and inclusive environment, promoting independent living, and...


  • East Lansing, Michigan, United States East Lansing Opco LLC Full time

    Job SummaryWe are seeking a highly motivated and experienced Community Marketing Liaison to join our team at East Lansing Opco LLC. As a key member of our marketing team, you will be responsible for building relationships with local hospitals and the community to increase census and drive business growth.Key ResponsibilitiesDevelop and implement effective...


  • Lansing, Michigan, United States Public Sector Consultants Full time

    Job SummaryWe are seeking a highly skilled Marketing and Events Specialist to join our team at Public Sector Consultants. The successful candidate will be responsible for executing marketing and communications deliverables in support of our sales and marketing strategies.Key ResponsibilitiesDevelop and execute marketing campaigns to promote our services and...


  • Lansing, Michigan, United States Stride Full time

    Email Marketing Manager Job DescriptionWe are seeking a highly skilled Email Marketing Manager to join our marketing team at Stride, Inc. The ideal candidate will have a strong understanding of email marketing best practices, excellent project management skills, and the ability to leverage email marketing to engage customers, drive conversions, and nurture...


  • Lansing, Michigan, United States SoHo Experiential LLC Full time

    Job OverviewThe Event Marketing Manager plays a crucial role in overseeing all promotional activities within the market. This full-time position focuses on ensuring that each event is executed flawlessly while aligning with the overarching brand strategy. The role involves a variety of key responsibilities aimed at delivering exceptional event experiences...


  • Lansing, Michigan, United States State Basketball Championship Full time

    Key ResponsibilitiesWe are seeking a highly motivated and organized individual to join our team as a Basketball Communications Specialist. As a key member of our staff, you will be responsible for communicating with teams and coaches, traveling to basketball tournaments, collecting vital media contact information, qualifying teams for our state-wide event,...


  • Lansing, Michigan, United States Stride Full time

    Job Description Summary:The Product Owner for Marketing Websites will be the single point of contact responsible for the marketing website's strategic direction and performance. This role involves close collaboration with the VP School Marketing and Web Strategy, UX team, marketing team, designers, developers, and other stakeholders to ensure the marketing...


  • Lansing, Michigan, United States Cinnaire Full time

    Job Summary:The Program Specialist plays a critical role in the New Markets Tax Credits Program at Cinnaire, leveraging their expertise in accounting to collect, analyze, and report on community development projects.Key Responsibilities:Collect and track financial statements, compliance certificates, audits, tax returns, and impact information from...