Digital Marketing Account Manager

21 hours ago

Charlotte, North Carolina, United States Audacy Full time
Job Summary

The Audacy Search Engine Marketing (SEM) Account Manager will be responsible for managing client SEM accounts as part of the company's centralized revenue operations Search team. This individual will work closely with the sales team and vendors to build, monitor, and analyze clients' digital PPC advertising campaigns on a regular basis. The SEM Account Manager will provide strategic recommendations to ensure campaign success and work under the day-to-day oversight and support of the Team Lead, Search Engine Marketing.

Key Responsibilities

  • Utilize tools to provide accurate budget estimates of campaign potential to the sales team
  • Design and implement keywords, text ads, and account structure to maximize client performance
  • Optimize account performance based on industry standards and best practices and exceed client objectives
  • Perform budget adjustments to accurately spend the client's budget throughout a particular month and throughout its full lifespan
  • Serve as the key stakeholder to analyze account performance and deliver in full and clearly communicate to sales any upsell potential

Requirements

  • BS/BA degree or relevant experience
  • Paid search or digital media advertising experience preferred
  • Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
  • Working knowledge of Google Ads, Bing Ads, or other PPC platforms
  • Proficient in Microsoft office suite and Google Workspace
  • Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
  • Ability to thrive in a fast-paced, dynamic environment with competing priorities
  • Exceptional analytical, verbal, and written communication skills
  • Google Ads certified - Google Shopping experience is a plus
  • Experience with Wide Orbit, TapClicks, or other digital order entry and workflow platforms is a plus

About Audacy

Audacy is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news, and sports brands, a premium podcast creator, major event producer, and digital innovator. The company engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com.

EEO

Audacy is an Equal Opportunity and Affirmative Action Employer. The company affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law. Consistent with its commitment to equal employment opportunity, Audacy provides reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with the company, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call https://www.audacyinc.com/contact. Reasonable accommodation requests are considered on a case-by-case basis.

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