Upstream Innovation Manager
6 days ago
Job Description
As a Senior Associate in the Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Your responsibilities will include:
- Working across insights and product teams to understand consumer sentiment and product benefits, and translating these into distinct creative ad campaign territories for testing
- Quickly testing and iterating on new creative campaigns to collect insights on new product offerings, and evolving campaign messaging to test hypotheses from observed results
- Building and delivering on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
- Providing key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
Required Skills and Qualifications
To be successful in this role, you will need:
- A passion for product innovation and a track record of delivering results
- A proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment
- Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
- An entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product
- Skills/experience in Excel and comfortable manipulating raw datasets
Benefits
We offer a comprehensive set of benefits, including:
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry's
- Flexible time off and working hours
- Wellness and L&D stipends
Who You'll Work With
You will report to the Innovation Growth Lead for Harry's and work closely with the Acquisition Marketing, Digital Product, Brand, and Creative teams.
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