Sales and Marketing Professional
3 weeks ago
We are seeking a skilled Marketing Specialist – Sales Enablement to support our marketing and sales alignment efforts.
This role will focus on driving brand awareness and sales enablement, contributing to our sales initiatives and helping build our presence in the staffing industry.
Key Responsibilities- Collaborate with Sales Teams: Work closely with the sales team to capture success stories and develop marketing materials that support sales pitches.
- Create Sales-Driven Content: Help develop case studies, success stories, capability statements, and other sales collateral to support the sales team in closing deals.
- Support Offshore Team Management: Assist in coordinating with a team of two marketing professionals based in India, contributing to content creation, research, and marketing materials.
- Utilize Marketing Tools: Leverage tools such as Canva, Adobe Creative Suite, ZoomInfo, and CRM platforms to assist in developing and managing marketing materials that resonate with clients and consultants.
- Brand Awareness: Contribute to efforts that increase brand awareness with customers and consultants, helping ARK Solutions, Inc. become a recognized name in the staffing industry.
- Research and Insights: Collaborate with the offshore team to conduct market research and provide insights to improve sales strategies and marketing efforts.
- Build a Marketing-Sales Partnership: Foster a collaborative environment where the sales team can rely on marketing for consistent support and resources.
- Ensure Consistent Branding: Support the creation of marketing materials that align with company branding, reinforcing ARK Solutions' positioning to both external clients and internal consultants.
- Bachelor's Degree: In Marketing, Communications, Business, or a related field (or equivalent professional experience).
- Marketing Experience: 2-4 years of experience in marketing, ideally with some exposure to the staffing industry or a related field.
- Marketing Tools: Proficiency in Canva, Adobe Creative Suite, and other marketing tools.
- CRM Systems: Experience using CRM systems and platforms like ZoomInfo to support marketing efforts.
- Content Creation: Demonstrated ability to assist with content creation that supports sales efforts, such as case studies, success stories, and marketing collateral.
- Communication and Organization: Strong communication and organizational skills to manage multiple tasks simultaneously and collaborate effectively with sales teams.
- Industry Experience: Familiarity with the staffing or professional services industry.
- B2B and B2C Branding: Knowledge of B2B and B2C branding strategies.
- Innovative Marketing: Interest in developing brand awareness through innovative marketing techniques.
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