Marketing Professional
2 weeks ago
Twitchell, a global leader in performance fabrics and surfaces, is seeking a talented Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing plans to reach our target audience and promote our products.
About the Role
We are looking for a creative and ambitious individual who can help us achieve our marketing goals. The ideal candidate will have a strong background in marketing and/or graphic design, with a minimum of 2 years of experience in the field. You will be responsible for creating social media posts, conducting market research, and brainstorming ideas for creative marketing campaigns.
Key Responsibilities
- Establish goals and objectives to reach our customers through appropriate marketing channels
- Create social media posts for Twitchell Technical Products, Twitchell Coated products, and Infinity
- Conduct market research and gather data about target demographics and analyze market trends
- Brainstorm and develop ideas for creative marketing campaigns
- Plan and execute initiatives to reach the target audience through appropriate channels
- Upload and maintain Twitchell's website
- Photograph new patterns, product development, and existing patterns for distribution
- Coordinate activities and marketing opportunities for shows that Twitchell attends or exhibits
Requirements
- Bachelor's degree in Marketing, Graphic Design, or Communication
- Minimum of 2 years of experience in marketing and/or graphic design
- Proficient in using Photoshop, InDesign, Adobe, MailChimp, and Microsoft tools
- Familiarity with web tools (HTML, CSS, JavaScript) and SEO/SEM a plus
Working Conditions
The role includes a large amount of office work typical of an office environment. Some travel will be required.
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