Marketing Professional

2 weeks ago


Dothan, Alabama, United States Twitchell Full time
Marketing Specialist Role

Twitchell, a global leader in performance fabrics and surfaces, is seeking a talented Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing plans to reach our target audience and promote our products.

About the Role
We are looking for a creative and ambitious individual who can help us achieve our marketing goals. The ideal candidate will have a strong background in marketing and/or graphic design, with a minimum of 2 years of experience in the field. You will be responsible for creating social media posts, conducting market research, and brainstorming ideas for creative marketing campaigns.

Key Responsibilities
  • Establish goals and objectives to reach our customers through appropriate marketing channels
  • Create social media posts for Twitchell Technical Products, Twitchell Coated products, and Infinity
  • Conduct market research and gather data about target demographics and analyze market trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Plan and execute initiatives to reach the target audience through appropriate channels
  • Upload and maintain Twitchell's website
  • Photograph new patterns, product development, and existing patterns for distribution
  • Coordinate activities and marketing opportunities for shows that Twitchell attends or exhibits

Requirements
  • Bachelor's degree in Marketing, Graphic Design, or Communication
  • Minimum of 2 years of experience in marketing and/or graphic design
  • Proficient in using Photoshop, InDesign, Adobe, MailChimp, and Microsoft tools
  • Familiarity with web tools (HTML, CSS, JavaScript) and SEO/SEM a plus

Working Conditions
The role includes a large amount of office work typical of an office environment. Some travel will be required.
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