Principal Omnichannel Product Manager Electrophysiology
2 days ago
Boston Scientific is seeking a Principal Omnichannel Product Manager to lead the development and execution of customer-centric, omnichannel programs for our Electrophysiology (EP) franchise. This role will be responsible for visioning, building, and driving programs that produce meaningful results for our Cardiology business.
The ideal candidate will have a deep understanding of designing, developing, executing, and measuring success of customer-centric omnichannel programs, and possess the ability to apply this experience in creative ways that support the franchise's commercial objectives.
Responsibilities- Understand the mindset and behavior of EP audiences, including key customer segments, referring physicians, and AFib patients, to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies, and programs.
- Leverage available and initiate new data collection and market research programs to analyze and apply customer data for planning development.
- Obtain and apply immersive knowledge of the customer and end user, becoming a Subject Matter Expert on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs.
- Formulate and execute annual and long-range marketing plans and programs for the EP audiences, collaborating with leadership to set direction to achieve overall organization objectives.
- Oversee all aspects of programming for assigned audiences, ensuring sister functions, partners, and dependencies are delivering as promised, to ensure results are measured and achieved.
- Empower collaborators to work independently, creating a team-oriented environment that welcomes early identification of and problem solving for barriers and obstacles, to ensure the team can operate in an optimal fashion.
- Proactively escalate and resolve potential issues by calling them to the attention of responsible parties, collaborating to identify solutions.
- Ensure EP customer-centric omnichannel plans are appropriately aligned with other BUs and best practices are shared.
- Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership.
- Evaluate program impact and reassess objectives and outcomes, responsible for continuous improvement of the EP audience programs, track results including identification and monitoring of key metrics.
- Establish program KPIs, track performance benchmarks, develop strategies to identify return on investment, and accelerate data-driven insights.
- Bachelor's degree
- 5+ years of marketing, communications, channel, account, or media management experience
- Experience overseeing and/or developing audience-centric, multi-channel, integrated plans for medical device/healthcare clients
- Experience developing and executing multi-channel plans that targeted healthcare audiences, including physician segments, referring physician, and patient audiences
- Experience engaging and aligning executive level leadership
- Ability to travel up to 20%
Boston Scientific is a leader in medical science for over 40 years, committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.
We recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
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Arden Hills, Minnesota, United States Boston Scientific Full timeAbout the RoleBoston Scientific is seeking a Principal Omnichannel Product Manager to lead the development and execution of customer-centric, omnichannel programs and experiences for our Electrophysiology (EP) franchise. This role will be responsible for visioning, building, and driving programs that produce meaningful results for our Cardiology business.Key...
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