Senior Precision Media Manager

1 month ago


Parsippany, New Jersey, United States Reckitt Full time

About the Role

We are seeking a highly skilled Sr. Precision Media Manager to join our team at Reckitt. As a key member of our marketing team, you will be responsible for developing and executing strategic media plans to drive business growth and innovation.

Your Responsibilities

  • Drive the full funnel media planning, activation, execution, and optimization of media campaigns for the assigned brand portfolio.
  • Develop strategic vision, digital architecture, and roadmap for an enterprise-wide digital technology portfolio.
  • Lead for Machine Learning/Artificial Intelligence and Next-Gen Personalization capabilities to support the roadmap.
  • Pilot new capabilities and solutions to enable the 1:1 personalization agenda.
  • Define how the deployed integrated technologies will be activated in the lead market.
  • Build architecture to collect data in real-time and create dashboards for in-flight campaign optimization.
  • Responsible for data collection strategy and data management in Google Cloud Platform.
  • Lead efforts to utilize data-driven methodology, analysis, and measurement to improve effectiveness in all marketing channels.
  • Build digital tech ecosystem and practice for strong analytical approach to acquisition funnel metrics measurement and campaign performance.

Requirements

  • Bachelor's degree in Computer Science, Information Technology, Management Information Systems, or a related field.
  • 5 years of experience with consumer technology platforms, including web development and management, user experience, CRM strategy and management, marketing and Ad Technology.
  • 4 years of experience in media tactical, channel planning, execution, and performance management, digital skill sets, segment creation, insight development, identifying optimization opportunities, using data to inform business decisions, consumer data collection, segmentation, driving, and executing media plans, and multi-touch attribution.
  • 1 year of experience in eCommerce platforms, digital acquisition and performance marketing, affiliate programs, management of DMP, performance measurement, conducting analysis on channel performance, iterative performance optimizations to drive ROI, and planning and measuring success through both last touch and first touch.

What We Offer

At Reckitt, we offer a competitive salary range of $156,000.00 - $234,000.00, as well as a range of benefits, including medical, prescription, dental, vision, life, and disability insurance, paid time off, a 401(K) plan, generous paid parental leave, adoption and fertility support, tuition reimbursement, product discounts, and more.

Equality

We recognize that in real life, great people don't always 'tick all the boxes.' That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Nutrition, Counseling, Healthcare



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