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Vice President of Analytics Empowerment

2 months ago

Chicago, Illinois, United States RAPP Full time
RAPP Chicago is seeking a Vice President of Analytics Empowerment to lead our esteemed Marketing Sciences division.

ABOUT US:

RAPP is a pioneering global precision marketing agency that leverages data, creativity, technology, and empathy to foster substantial client growth. We advocate for individuality and challenge generic approaches, striving for tailored solutions that resonate with each person's unique needs, beliefs, and aspirations. Our commitment to this principle permeates every facet of our work with clients and their audiences.

We actively cultivate an inclusive environment where diversity and individual differences are recognized and utilized to fulfill the agency's mission. Most importantly, we prioritize the well-being of every individual.

OUR APPROACH:

At RAPP, our focus is on the individual and how we can derive value from each person's interaction with a brand. We achieve this through three core areas of expertise: customer-centric consulting, inspiring creativity, and effective customer experience management.

Our data analysts are attuned to the individual. Our strategists grasp their desires. Our award-winning technologists and creatives know how to deliver effectively.

As part of Omnicom's Precision Marketing Group, RAPP encompasses 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR RESPONSIBILITIES:

  • Lead the Analytics Empowerment team in developing tracking frameworks and validating measurement methodologies across RAPP's client and agency projects.
  • Engage directly with clients, partners, and agency colleagues, communicating in a manner that inspires confidence while adhering to a documentation-first strategy.
  • Draft Statements of Work (SOWs), scope documents, and project resource hour estimates; contribute to agency business development efforts.
  • Oversee personnel management to promote team development and talent retention.
  • Design tracking frameworks for client projects and campaigns, creating flow diagrams and technical specifications to enable tracking, analysis, and optimization of both digital and offline interactions.
  • Educate clients and agency colleagues on industry developments pertinent to analytics and data privacy, including the cookieless future and relevant privacy frameworks.
  • Develop and maintain campaign naming conventions and URL tagging taxonomies.
  • Conduct assessments of client marketing and technology ecosystems, business objectives, and personnel resources.
  • Provide guidance on CRM and email marketing measurement utilizing tools such as Salesforce Marketing Cloud and Litmus Email Analytics.
  • Advise on digital media tracking based on experience with various platforms and tools.
  • Consult on tag management implementation and validation through platforms like Google Tag Manager and Adobe Launch.
  • Promote the Analytics Empowerment discipline and objectives to both new and existing clients, as well as cross-disciplinary leadership peers in other RAPP offices to identify new opportunities and encourage widespread adoption.

QUALIFICATIONS:

  • 10-15 years of experience in analytics and technology, with at least 5 years in Advertising, Marketing, Analytics, or Digital Media firms managing multiple clients.
  • Proven experience in managing an agency team, facilitating talent retention, providing growth opportunities, and resolving personnel challenges.
  • Expertise in drafting scope documents, including SOWs and milestone roadmaps.
  • Experience in implementing and configuring analytics systems, reporting, and A/B testing.
  • Familiarity with tag management systems to support the deployment of analytics tracking tags.
  • Experience with Google Analytics 4 and Adobe Analytics.
  • Knowledge of enterprise taxonomy management tools.
  • Strong problem-solving skills and a commitment to continuous education in the marketing landscape.
  • Excellent presentation and public speaking abilities.
  • Strong leadership skills with a focus on talent development and effective communication.

RAPP's hybrid work model fosters in-person connections and collaboration while allowing flexibility for all employees. We offer a competitive salary and a comprehensive benefits package, including health, vision, and dental insurance, 401(k), stock options, and paid parental leave.

RAPP is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Note: This job description is not exhaustive. Employees may perform other related duties as necessary to meet the organization's ongoing needs.