Commercial Marketing Director
6 days ago
Meridian Bioscience is a leading life science company that develops, manufactures, and distributes innovative diagnostic products. We are seeking a talented Commercial Marketing Manager to play a key role in driving sales and marketing efforts.
Job SummaryThis position will work closely with the Sales and Marketing teams, cross-functional partners, and external customers to develop and execute strategic and tactical plans that drive revenue and earnings expectations. The successful candidate will have global responsibility and collaborate with Global entities.
Key Responsibilities- Develop an understanding of assigned product categories, competition, segmentation, and Meridian's positioning in the marketplace.
- Develop annual Global Marketing Plan and execute strategies to meet revenue and earnings expectations.
- Measure progress weekly, working closely with sales operations and finance.
- Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources.
- Make data-driven decisions on how to improve processes to drive sales outcomes.
- Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market.
- Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging.
- Collaborate with cross-functional teams to develop product launch plans, marketing campaigns, and sales enablement materials.
- Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.
- Track key initiatives weekly, including sales revenue, wins/loss analysis, program goals, and performance.
- Determine effectiveness of programs and adjust as necessary.
- Work with Commercial Leaders weekly to evaluate progress and effectiveness of tactics.
- Hold Commercial Teams accountable for execution of tactical plans.
- Complete monthly, quarterly, and annual Marketing reporting requirements on time.
We are looking for a highly motivated and results-driven individual who can drive commercial success and contribute to our innovative culture. If you are passionate about marketing and sales, and have a strong track record of delivering results, we encourage you to apply for this exciting opportunity.
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Global Marketing Director
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Global Marketing Director
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Commercial Marketing Manager
1 week ago
Cincinnati, Ohio, United States Meridian Bioscience Full timeJob Title: Commercial Marketing ManagerMeridian Bioscience is seeking a highly skilled Commercial Marketing Manager to join our team. As a key member of our marketing department, you will play a critical role in developing and executing strategic plans that drive sales and marketing efforts.Key Responsibilities:Develop and execute annual global marketing...
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Commercial Marketing Manager
6 days ago
Cincinnati, Ohio, United States Meridian Bioscience Full timeJob Title: Commercial Marketing ManagerMeridian Bioscience is seeking a highly skilled Commercial Marketing Manager to join our team. As a key member of our marketing department, you will play a critical role in developing and executing strategic and tactical plans that drive sales and marketing efforts.Key Responsibilities:Develop annual Global Marketing...
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Commercial Marketing Manager
4 weeks ago
Cincinnati, Ohio, United States Meridian Bioscience Full timeJob Title: Commercial Marketing ManagerMeridian Bioscience is seeking a highly skilled Commercial Marketing Manager to join our team. As a key member of our marketing department, you will play a critical role in developing and executing strategic plans that drive sales and marketing efforts.Key Responsibilities:Develop and execute annual global marketing...
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