Director, Digital Strategy

2 months ago

Redwood City, California, United States Chan Zuckerberg Initiative Full time
About the Role

We are seeking a highly skilled and experienced digital strategist to lead the development and execution of impactful social media campaigns, content, and strategies while driving the growth of our digital presence. This role reports to the Head of Brand and Communications and is an integral part of the Brand + Communications team, which works to build trust, credibility, and engagement to inspire audiences to champion and contribute to our mission.

Key Responsibilities
  • Develop and implement a comprehensive social media and digital marketing strategy that aligns with the organization's mission, priorities, and target audiences.
  • Oversee the creation and distribution of high-quality, engaging content across a variety of social media platforms, ensuring consistency with brand voice and messaging with an emphasis on innovative, social-first video creation.
  • Develop and execute comprehensive digital marketing strategies tailored to meet our business objectives, drawing on a deep understanding of key marketing areas including brand management, email marketing, content marketing, and performance marketing to drive cohesive and impactful campaigns.
  • Use your strategic mindset and excellent writing and editing skills to shape innovative and authentic content on complex topics for diverse audiences across multiple channels, including social posts, video scripts, graphics, toolkits, creative briefs, and strategic communication plans.
  • Lead social media community and risk management, fostering meaningful interactions with followers, and proactively engaging with relevant influencers and conversations when appropriate.
  • Collaborate with internal teams and direct external agencies and partners in the development of integrated digital campaigns that leverage social media, email marketing, website content, events, and other channels to achieve maximum impact.
  • Identify and build relationships with key influencers and partners to amplify our message and reach new audiences.
  • Review and analyze social media and digital marketing performance, using data to inform strategy, optimize campaigns, and demonstrate ROI.
  • Stay abreast of emerging social media trends, platforms, and technologies, and experiment with new approaches to improve results.
  • Manage and mentor a team of social media and digital marketing professionals, providing guidance, feedback, and opportunities for growth.
  • Develop and execute strategies for elevating the social media presence of executives and thought leaders within the organization.
  • Travel on occasion to meetings, events, or on-location production shoots as necessary.
Requirements
  • A minimum of 10 years of experience in social media and digital marketing, with at least 5 years in a leadership role.
  • A deep understanding of social media platforms, algorithms, trends, and best practices.
  • Excellent writing, editing, and storytelling skills, with the proven ability to craft compelling content on complex topics for diverse audiences, including innovative, social-first video content.
  • Specific experience producing social content for a science-related organization is strongly preferred.
  • Proven experience in developing and executing successful social media and digital marketing campaigns across various platforms in collaboration with multiple teams, external partners, influencers, and agencies.
  • Experience in managing executive social media presence and developing thought leadership content.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
  • Experience managing and developing high-performing teams.
  • A bachelor's degree in marketing, communications, or a related field.

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