Global Product Marketing Manager, Music, In-App Messaging
4 days ago
We are seeking a highly skilled Product Marketing Manager to lead the In-App Messaging (IAM) experience for Amazon Music. As a key member of our team, you will be responsible for developing and executing a global strategy to drive acquisition, engagement, and retention goals.
Key Responsibilities- Drive IAM strategy, testing, and execution globally for Amazon Music across the customer lifecycle.
- Develop requirements for IAM channel and marketing tools with product and tech teams.
- Define experiment roadmaps, managing multivariate and A/B tests to optimize new and existing placements.
- Set KPIs, establish reporting, and review IAM measurement and performance with BIEs and Data Science.
- Complete weekly, monthly, and quarterly performance business reviews, showcasing insights and results to global stakeholders and executive leadership.
- Establish ongoing creative refresh and optimization program with UX/design and copy team.
- 4+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible.
- Effective communication skills (written and verbal) to drive recommendations, articulate tradeoffs, and influence executive leadership.
- High attention to detail, across both business and technical domains.
- MBA/advanced degree.
- Experience with in-app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics, etc.).
- Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot).
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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