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Director of Consumer Insights
2 months ago
Responsibilities:
* Develop and execute a comprehensive consumer research strategy that integrates both quantitative and qualitative methodologies.
* Identify and manage research vendors to ensure a robust toolkit for insights across consumer segmentation, product positioning, innovation, and portfolio expansion.
* Deliver impactful consumer and market insights that guide cross-functional teams in innovation, portfolio growth, and the optimization of current business strategies.
* Lead research initiatives that include product testing, A/B and multivariate testing, and consumer journey mapping to improve both product and brand experiences.
* Synthesize research data into compelling narratives, ensuring key learnings are shared across teams and influence decision-making at all levels of the organization.
* Set research priorities that align with business goals, managing the research roadmap and balancing strategic long-term insights with immediate tactical needs.
* Act as a key partner to product development, marketing, and sales teams, supporting the creation of innovative products and identifying growth opportunities within the existing portfolio.
* Build, mentor, and lead a high-performing team of insights professionals, fostering a culture of innovation, growth, and continuous development.
Requirements:
* 7-10 years of relevant experience in consumer research, insights, analytics, or a similar role within the CPG industry.
* Bachelor's degree in economics, statistics, marketing, management, or a related field (Master's preferred).
* Expertise in conducting both qualitative and quantitative primary research, including surveys, focus groups, consumer testing, and data analysis.
* Proven ability to manage and scale a research function, working with internal teams and external vendors to deliver actionable insights that drive business growth.
* Strong leadership and communication skills, with the ability to influence stakeholders and present research learnings through visually engaging and well-structured narratives.
* Experience working with decision science tools, AI-driven platforms, and leveraging advanced statistical analysis (R/Python preferred).
* Proficient in analyzing syndicated sales data (e.g., Nielsen, Circana) and applying consumer behavior research to support commercial strategies.
* Ability to set research priorities and manage the execution of a research roadmap in line with business goals.
At Lakeview Farms, we offer a dynamic and collaborative work environment that fosters growth and innovation. If you are a motivated and experienced professional looking to make a meaningful impact in the consumer research and insights space, we encourage you to apply for this exciting opportunity."
