Digital Content Strategist

3 days ago


San Antonio, Texas, United States University Health Full time
Job Summary:

As a key member of the University Health Digital Marketing team, this role is responsible for spearheading digital communication initiatives across various platforms. Key responsibilities include planning, developing, and implementing email marketing campaigns, e-newsletters, SMS, and phone call deployments. Additionally, this role involves curating engaging content that resonates with the target audience and drives metrics.


Responsibilities:

- Coordinate the development and implementation of three newsletters and ad hoc deployments
- Create consumer-friendly content that effectively communicates services to customers
- Work collaboratively with the Digital Marketing Manager to develop campaigns for SMS and phone calls
- Analyze and optimize digital content performance to drive improvements


Requirements:

- Bachelor's degree in communications, public relations, marketing, or journalism
- Five years of experience in communications or content writing
- Strong analytical skills, planning skills, and grammar
- Ability to work independently and as part of a team
- Experience with MailChimp, Bitly, and Monday.com a plus
- Estimated salary: $80,000-$110,000 per annum



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