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Senior Manager of Customer Engagement Strategies

2 months ago

Minneapolis, Minnesota, United States SAP Full time
About SAP:
At SAP, we empower individuals to excel. Our organizational culture emphasizes teamwork and a collective commitment to enhancing global operations.

Position Overview:
The Enterprise Americas division is on the lookout for a Senior Marketing Manager to spearhead our Customer Lifecycle initiatives within the Commercial and Regulated Industries sectors. This role will report directly to the Director of Community, Advocacy, and Lifecycle Marketing in our Shared Services marketing division.

Key Responsibilities:
  • Customer Lifecycle Strategy: Develop and oversee the customer lifecycle program framework tailored to the Enterprise and Regulated Industries client base, leveraging customer analytics and insights. Collaborate with field marketing, global customer marketing, and customer success teams to create effective messaging and tactics aimed at enhancing engagement and optimizing sales and marketing efficiency.
  • Field Alignment and Partnerships: Collaborate with field marketing and global customer marketing to align business needs with Customer Success and Service teams. Promote and communicate programs within the Enterprise Americas region and beyond, while deepening customer understanding through enablement support for consulting discussions and business reviews.
  • Consistency, Scale, and Measurement: Establish an insights-driven methodology for customer lifecycle programs, defining key performance indicators in collaboration with our analytics team to assess engagement, customer growth, business impact, and marketing return on investment.

Ideal Candidate Profile:
The successful candidate will be a dynamic leader and confident communicator, with a data-driven approach to growth marketing and a passion for customer advocacy. They will possess strong collaboration skills and the ability to effectively represent our business and marketing perspectives with professionalism and conviction.

Qualifications:
  • 7+ years of experience in Customer Marketing, with a preference for technology and B2B marketing backgrounds.
  • Exceptional presentation skills, both in-person and online.
  • Experience collaborating with sales teams and cross-functional groups.
  • Proficiency in utilizing customer relationship management and marketing automation tools.
  • BS/BA in Marketing or a related field is required.

Specialized Skills:
  • Strong leadership and interpersonal abilities, with a knack for motivating teams and driving initiatives.
  • Analytical skills to interpret data trends and recommend actionable strategies.
  • Resourcefulness in leveraging internal and external resources to achieve project goals.
  • Excellent communication skills, both written and verbal, with the ability to convey key messages and value propositions effectively.

Our Commitment:
SAP is dedicated to fostering an inclusive workplace where every individual feels valued and empowered to reach their full potential. We believe that diverse perspectives enhance our ability to innovate and serve our customers effectively.