Social Media Marketing Manager

1 week ago


Chicago, Illinois, United States Barnes & Noble Full time
Job Summary

The Social Media Manager is responsible for developing and implementing social media strategies to grow brand reach and engagement, as well as driving traffic to stores and e-commerce platforms.

Key Responsibilities
  • Create and schedule social media content that aligns with commercial strategy objectives and brand guidelines.
  • Develop and execute social media campaigns to engage customers and followers, and monitor performance metrics.
  • Collaborate with the Commercial Strategy team to identify content opportunities and align on campaign plans.
  • Maintain the look and feel of social media accounts to ensure consistency with brand style guides and commercial strategy priorities.
  • Stay up-to-date with social media trends, technologies, and design tools to inform social media strategies.
  • Develop and implement new features to enhance brand awareness, such as giveaways, collaborations, and follower prompts.
  • Support the 360 customer experience by providing social media prompts to the field that align with Store Operations objectives and overall commercial strategy.
  • Support store operations with social media guidelines, best practices, and store account support.
  • Find and repurpose effective user-generated content (UGC) and manage permissions.
  • Organize and maintain asset galleries.
  • Monitor and analyze social media performance metrics, including KPIs, and take action to drive positive results.
  • Communicate effectively with stakeholders, including Commercial Strategy, related work centers, and leadership.
Requirements
  • 2+ years of experience as a social media manager or similar role.
  • Experience in creating social media strategies and content.
  • Knowledge of best practices for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Strong understanding of the brand, products, and store experience.
  • A minimum of 3 days in office required.
Equal Employment Opportunity

Barnes & Noble is an Affirmative Action Employer committed to diversity in the workplace. We provide equal employment opportunity for all, without regard to age, race, color, ancestry, national origin, citizenship status, military or veteran status, religion, creed, disability, sex, sexual orientation, marital status, medical condition, genetic information, gender, gender identity, gender expression, hairstyle, height, and/or weight, pregnancy, childbirth and related medical conditions, reproductive health decisions, or any other self-identified, perceived, or actual characteristic protected by applicable federal, state, or local laws and ordinances.



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