E-Commerce Content Specialist

1 month ago

Columbus, United States Robert Half Full time
Job DescriptionJob Description

CONTRACT ROLE- Position E-commerce Specialist

Start date: 11/25 through 1/10 this is an interim solution- just a freelancer needed.

Reports to: Director, eCommerce Essential Duties and Responsibilities:

 Responsible for planning and overseeing execution of brand and marketing strategies on client website

 Manage and analyze site content reporting. Utilize analytics and report on successes and opportunities of past activities

 Provide recommendations of new and innovative ideas to drive .com business that support the brand strategy and marketing activities

 Plan and oversee implementation of product stories through content including recommendation of optimal timing to drive sales

 Daily management of web content cadence based on priority of messaging and ensuring for multichannel consistency and ensuring all cross functional partners receive the cadence updates

 Responsible for eCom Experience patterning process across the digital landscape in-order to drive ideation and innovation for keds.com while improving the customer experience and following the brand strategy

 Partner with Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales  Develop consumer-relevant content that drives conversion while highlighting products, promotions, and branded marketing stories.

 Responsible for all content brief writing and communications to copy/creative partners 

Required Skills:

 Strong eCom business acumen

 Aptitude to generate new ideas with recommended implementation solutions

 Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously

 Strong reasoning skills and an aptitude for problem solving

 Proven ability to interact & collaborate across multiple disciplines in-order to accomplish a common goal

 Ability to exercise independent discretion and make decisions in a time sensitive environment with minimal or no supervision

 Excellent leadership and communication skills

 Strong organizational, project management and analytical skills


Experience:

 3+ years of experience in an eCommerce, Marketing or Operations role (negotiable for this temp role)

 Experience with CMS tools  Experience with Workflow & Briefing Tools

 Omniture, Adobe Analytics or Google Analytics experience

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